{"id":806852,"date":"2020-09-17T07:46:05","date_gmt":"2020-09-17T07:46:05","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806807\/"},"modified":"2026-08-10T12:21:39","modified_gmt":"2026-08-10T12:21:39","slug":"les-quatre-principales-tendances-du-commerce-mobile-que-chaque-d%c3%a9taillant-devrait-conna%c3%aetre-en-2020","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/mobile-app-fr\/les-quatre-principales-tendances-du-commerce-mobile-que-chaque-d%c3%a9taillant-devrait-conna%c3%aetre-en-2020\/","title":{"rendered":"Les quatre principales tendances du commerce mobile que chaque d\u00e9taillant devrait conna\u00eetre en 2020"},"content":{"rendered":"<p>Personne ne peut nier ou ignorer le rythme de croissance de l&#39;industrie du commerce \u00e9lectronique (vente au d\u00e9tail). Avec l&#39;entr\u00e9e des t\u00e9l\u00e9phones mobiles dans le commerce en ligne, les tendances des achats en ligne se sont enti\u00e8rement repens\u00e9es. Avec l&#39;utilisation croissante des smartphones et des appareils mobiles, le m-Commerce a connu une croissance exponentielle au cours de la derni\u00e8re d\u00e9cennie. Presque toutes les entreprises de commerce \u00e9lectronique ont d\u00e9j\u00e0 publi\u00e9 leurs propres applications d&#39;achat mCommerce. Ainsi, pour \u00eatre pertinents et \u00eatre en avance sur la concurrence sur le march\u00e9, les e-commer\u00e7ants doivent \u00eatre conscients des diff\u00e9rentes tendances du mCommerce. Cependant, nous sommes tous conscients de la croissance de l&#39;utilisation des smartphones et des pr\u00e9f\u00e9rences des applications mobiles en ce qui concerne l&#39;achat de produits en ligne. Pourtant, tous les e-commer\u00e7ants ne parviennent pas \u00e0 tirer pleinement parti du commerce en ligne. Le commerce mobile est un must pour chaque site Web de commerce \u00e9lectronique en 2020. Plus vous retardez, plus les ventes et les conversions perdent. Amener votre entreprise de site Web sur la plate-forme mobile n&#39;est plus un luxe, mais simplement une n\u00e9cessit\u00e9 de base. Ne vous fiez pas \u00e0 ma parole, jetez simplement un \u0153il aux statistiques ci-dessous:<\/p>\n<blockquote><p>En 2017, les ventes de commerce \u00e9lectronique mobile repr\u00e9sentaient environ 34.5% des ventes totales de commerce \u00e9lectronique. [La source: <a href=\"https:\/\/www.statista.com\/statistics\/249863\/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales\/\" target=\"_blank\">Statesman<\/a>] D&#39;ici la fin de 2021, la croissance de ces donn\u00e9es devrait \u00eatre de 54% des ventes totales de commerce \u00e9lectronique. [La source: <a href=\"https:\/\/www.emarketer.com\/articles\/topics\/retail-ecommerce?ECID=SOC1001\" target=\"_blank\" rel=\"nofollow\">Emarketer<\/a>]<\/p><\/blockquote>\n<p>Dans cet article, nous \u00e9laborerons les 4 principales tendances du commerce \u00e9lectronique qui ont \u00e9t\u00e9 extr\u00eamement utiles pour les propri\u00e9taires de magasins.<\/p>\n<h2>#1. Applications d&#39;achat multi-plateformes<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-806811 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19.png\" alt=\"application mobile de commerce \u00e9lectronique\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Essential-Features-In-eCommerce-Mobile-Apps-To-Cover-Up-Losses-Faced-Amid-Covid-19-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Cibler \u00e0 la fois les smartphones Android et iOS \u00e0 l&#39;aide de l&#39;audience apportera certainement plus de conversions pour vous. Offrez une paire d&#39;applications mobiles natives pour le site Web de commerce \u00e9lectronique et laissez \u00e9galement les utilisateurs faire leurs achats \u00e0 partir des applications.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-mobile-app-builder\" target=\"_blank\">PrestaShop Mobile App Builder<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-mobile-app-builder\" target=\"_blank\">OpenCart Mobile App Builder<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-mobile-app-builder\" target=\"_blank\">Cr\u00e9ateur d&#39;applications mobiles Magento<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-mobile-app-builder\" target=\"_blank\">Cr\u00e9ateur d&#39;applications mobiles Magento 2<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/woocommerce-mobile-app-builder\" target=\"_blank\">WooCommerce Mobile App Builder<\/a><\/p>\n<h2># 2. Application Web progressive (PWA)<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805916 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews.jpg\" alt=\"shopping-pwa-transparent\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Allow-Customer-Reviews-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Les applications Web progressives de commerce \u00e9lectronique sont celles qui sont mises en ligne sur le site Web (du magasin). Chaque fois que les visiteurs d&#39;un site Web mobile visitent un site Web actif PWA, ils voient un bouton \/ onglet qui dit &#8220; Ajouter \u00e0 l&#39;\u00e9cran d&#39;accueil &#39;&#39;. En cliquant dessus, l&#39;application mobile PWA est instantan\u00e9ment install\u00e9e sur les appareils des utilisateurs. Voil\u00e0, maintenant la Progressive Web App fonctionnera comme n&#39;importe quelle autre application d&#39;achat. Il existe quelques extensions pr\u00eates \u00e0 l&#39;emploi qui ont la capacit\u00e9 de fournir une application mCommerce PWA enti\u00e8rement personnalisable pour la boutique en ligne. L&#39;administrateur du magasin dispose d&#39;un tableau de bord tr\u00e8s convivial pour les administrateurs \u00e0 partir duquel il peut modifier et g\u00e9rer l&#39;application mobile, envoyer des notifications push, etc. Applications mobiles PWA.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-pwa-mobile-app\" target=\"_blank\">PrestaShop<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-pwa-mobile-app\" target=\"_blank\">Application mobile OpenCart PWA<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-pwa-mobile-app\" target=\"_blank\">Magento 2<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/woocommerce-pwa-mobile-app\" target=\"_blank\">WooCommerce<\/a><\/p>\n<h2># 3. March\u00e9 multi-fournisseurs<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-806813 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps.jpg\" alt=\"applications-mobiles-de-march\u00e9-multi-vendeurs\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Multi-seller-Marketplace-Mobile-Apps-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><br \/>\nLes propri\u00e9taires de magasins qui souhaitent avoir plusieurs vendeurs sur le magasin optent g\u00e9n\u00e9ralement pour un ensemble complet de sites Web de march\u00e9 multi-fournisseurs et d&#39;applications mobiles. Ce processus est simplifi\u00e9 par Advanced Multi-vendor Marketplace avec des extensions d&#39;application mobile. D\u00e9couvrez-les \u00e0 partir des liens ci-dessous:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-advanced-marketplace-with-mobile-app\" target=\"_blank\">PrestaShop Advanced Marketplace avec application mobile<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-advanced-marketplace-with-mobile-app\" target=\"_blank\">OpenCart Advanced Marketplace avec application mobile<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-advanced-marketplace-with-mobile-app\" target=\"_blank\">Magento<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-advanced-marketplace-with-mobile-app\" target=\"_blank\">Magento 2<\/a><\/p>\n<p>Gr\u00e2ce \u00e0 ces derniers, les propri\u00e9taires de magasins convertissent instantan\u00e9ment leur magasin en une place de march\u00e9 et une application mobile \u00e0 part enti\u00e8re.<\/p>\n<ul>\n<li>Gestion des fournisseurs<\/li>\n<li>Demande d&#39;approbation du vendeur<\/li>\n<li>Gestion des commissions des vendeurs<\/li>\n<li>Nouvelle cat\u00e9gorie Demande d&#39;approbation \/ d\u00e9sapprobation<\/li>\n<li>Param\u00e8tres des r\u00e8gles fiscales<\/li>\n<li>Gestion des notes et des avis<\/li>\n<li>Suivi et gestion des commandes du vendeur<\/li>\n<li>Suivi des transactions des vendeurs<\/li>\n<li>Gestion des paiements<\/li>\n<\/ul>\n<p>Tous les vendeurs approuv\u00e9s du magasin disposent de leurs propres panneaux de fournisseurs uniques sur lesquels ils peuvent b\u00e9n\u00e9ficier des fonctionnalit\u00e9s suivantes:<\/p>\n<ul>\n<li>T\u00e9l\u00e9chargement manuel et group\u00e9 de produits<\/li>\n<li>La gestion des commandes<\/li>\n<li><b>Suivi des commandes<\/b><\/li>\n<li>Nouvelle demande de cat\u00e9gorie<\/li>\n<li>Paiement bas\u00e9 sur la commission<\/li>\n<\/ul>\n<h2># 4. Paiements et transactions num\u00e9riques:<\/h2>\n<p>Il fut un temps o\u00f9 les acheteurs en ligne h\u00e9sitaient \u00e0 effectuer des paiements en ligne et <a href=\"https:\/\/www.statista.com\/chart\/7793\/mobile-payment-transaction-volume\/\" target=\"_blank\" rel=\"nofollow\">Statesman<\/a>, les paiements mobiles devraient \u00eatre multipli\u00e9s par dix d&#39;ici 2021.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-806809\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793.jpeg\" alt=\"paiements num\u00e9riques\" width=\"960\" height=\"684\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793.jpeg 960w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793-300x214.jpeg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/7793-768x547.jpeg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>Il est bon d&#39;avoir des portefeuilles \u00e9lectroniques et des UPI int\u00e9gr\u00e9s dans les applications mobiles de commerce \u00e9lectronique. Les utilisateurs qui ach\u00e8tent via des applications mobiles (Android ou iOS ou PWA) peuvent choisir leur option pr\u00e9f\u00e9r\u00e9e pour payer et effectuer des transactions s\u00e9curis\u00e9es.<\/p>\n<h2>Mot de la fin<\/h2>\n<p>Voici quelques exemples de la transformation du comportement d&#39;achat en ligne. Les propri\u00e9taires de magasins qui g\u00e8rent leur entreprise sur des plates-formes de commerce \u00e9lectronique en ligne devraient suivre ces tendances. Ignorer le besoin d&#39;applications mobiles de commerce \u00e9lectronique ne sera qu&#39;un facteur de perte en termes de ventes, de revenus ou de croissance. Donc, si vous envisagez de lancer des applications d&#39;achat pour votre site Web, il est grand temps d&#39;agir de la m\u00eame mani\u00e8re. Consultez les solutions pr\u00eates \u00e0 l&#39;emploi partag\u00e9es ci-dessus ou discutez-en plus sur <a href=\"mailto:support@knowband.com\" target=\"_blank\">support@knowband.com<\/a>. Chez KnowBand, nous proposons des applications natives pr\u00eates \u00e0 l&#39;emploi (Android et iOS), PWA (Progressive Web App) et Marketplace pour les sites Web de commerce \u00e9lectronique cr\u00e9\u00e9s \u00e0 l&#39;aide de l&#39;une des plates-formes ci-dessous:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/page\/en\/mobile-app-builder\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-565435 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/02\/A-Facile-Way-To-Launch-your-eCommerce-Mobile-App.jpg\" alt=\"un-moyen-facile-de-lancer-votre-application-mobile-de-commerce\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/02\/A-Facile-Way-To-Launch-your-eCommerce-Mobile-App.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/02\/A-Facile-Way-To-Launch-your-eCommerce-Mobile-App-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personne ne peut nier ou ignorer le rythme de croissance de l&#39;industrie du commerce \u00e9lectronique (vente au d\u00e9tail). Avec l&#39;entr\u00e9e des t\u00e9l\u00e9phones mobiles dans le commerce en ligne, les tendances des achats en ligne se sont enti\u00e8rement repens\u00e9es. Avec l&#39;utilisation croissante des smartphones et des appareils mobiles, le m-Commerce a connu une croissance exponentielle au [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":806814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[860],"tags":[2298],"class_list":["post-806852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les quatre principales tendances du commerce mobile que chaque d\u00e9taillant devrait conna\u00eetre en 2020 - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/mobile-app-fr\/les-quatre-principales-tendances-du-commerce-mobile-que-chaque-d\u00e9taillant-devrait-conna\u00eetre-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les quatre principales tendances du commerce mobile que chaque d\u00e9taillant devrait conna\u00eetre en 2020 - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Personne ne peut nier ou ignorer le rythme de croissance de l&#039;industrie du commerce \u00e9lectronique (vente au d\u00e9tail). Avec l&#039;entr\u00e9e des t\u00e9l\u00e9phones mobiles dans le commerce en ligne, les tendances des achats en ligne se sont enti\u00e8rement repens\u00e9es. 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