{"id":806830,"date":"2020-09-17T13:40:35","date_gmt":"2020-09-17T13:40:35","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806821\/"},"modified":"2026-08-10T12:21:48","modified_gmt":"2026-08-10T12:21:48","slug":"types-online-marketplaces-start-multi-vendor-marketplace-module","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/commerce-electronique\/types-online-marketplaces-start-multi-vendor-marketplace-module\/","title":{"rendered":"Types de marketplaces en ligne: d\u00e9marrez votre propre avec le module Multi Vendor Marketplace"},"content":{"rendered":"<p>Gr\u00e2ce \u00e0 l&#8217;id\u00e9e de business models hyperlocaux qui red\u00e9finissent l&#8217;\u00e9conomie avec des mod\u00e8les de livraison \u00e0 la demande. L&#8217;id\u00e9e de la livraison \u00e0 domicile gagne du terrain et les entreprises en tirent profit. BigBasket, une marque renomm\u00e9e, a \u00e9tabli son march\u00e9 hyperlocal en 2016 et le changement de mod\u00e8le a fourni une large gamme de produits disponibles aux clients avec une livraison ultra-rapide. Avec <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/hyperlocal-marketplace-business\/\">mod\u00e8le de livraison hyperlocal<\/a>, BigBasket a cr\u00e9\u00e9 une place de march\u00e9 en ligne pour les vendeurs et les vendeurs locaux et ils ont int\u00e9gr\u00e9 un r\u00e9seau de toutes les boulangeries possibles et des vendeurs populaires. Cette d\u00e9cision a permis \u00e0 de nombreuses petites entreprises de se d\u00e9velopper \u00e0 l&#8217;aide d&#8217;un march\u00e9. Il existe plusieurs types de <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/multi-vendor-marketplace-101s-what-how-where\/\">march\u00e9s en ligne <\/a>cat\u00e9goris\u00e9 en fonction de l&#8217;industrie, de l&#8217;objectif et du public cible. Nous en discuterons un par un et expliquons comment le module Multi Vendor Marketplace peut vous aider \u00e0 cr\u00e9er votre propre march\u00e9.<\/p>\n<h1>March\u00e9 en ligne bas\u00e9 sur Core-Focus:<\/h1>\n<p>Il existe deux types de march\u00e9s en ligne bas\u00e9s sur des segments cibl\u00e9s: il existe des march\u00e9s qui fournissent un type de service ou vendent une cat\u00e9gorie de produits et les autres sont une plaque tournante pour plusieurs services avec une vari\u00e9t\u00e9 de cr\u00e9neaux.<\/p>\n<ul>\n<li>\n<h2><strong>March\u00e9 vertical<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Une place de march\u00e9 offrant un seul type de service et ne plongeant pas dans la piscine pleine de poissons. Prenons un exemple de <a href=\"https:\/\/www.etsy.com\/in-en\/\">Etsy<\/a>, ce qui a commenc\u00e9 comme un simple endroit pour vendre de l&#8217;artisanat est devenu un monstre.<\/p>\n<ul>\n<li>\n<h2><strong>March\u00e9 horizontal<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Une place de march\u00e9 o\u00f9 vous trouverez de nombreux services ou diff\u00e9rents types de produits sur une seule plateforme en ligne. Par exemple, un centre commercial o\u00f9 vous trouverez toutes les marques et produits sous un m\u00eame toit. Un march\u00e9 de commerce \u00e9lectronique en ligne comme <a href=\"https:\/\/amazon.in\">Amazon<\/a> est un march\u00e9 horizontal.<\/p>\n<h1>Une autre classification g\u00e9n\u00e9rale pour les types de march\u00e9s en ligne<\/h1>\n<p>Une classification majeure possible pour le march\u00e9 en ligne se produit sur les verticaux qu&#8217;ils offrent:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Another-broad-classification-for-types-of-online-marketplaces.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-806822\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Another-broad-classification-for-types-of-online-marketplaces.png\" alt=\"large-classification-pour-types-de-march\u00e9s-en-ligne\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Another-broad-classification-for-types-of-online-marketplaces.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/Another-broad-classification-for-types-of-online-marketplaces-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2>???????? Product-based online marketplace<\/h2>\n<p>Ce type de march\u00e9 en ligne traite de la vente de produits. Comme <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/sell-amazon-ebay-marketplace\/\">Amazon<\/a> et <a href=\"https:\/\/www.flipkart.com\">Flipkart<\/a> sont des march\u00e9s bas\u00e9s sur les produits. La commission et l&#8217;abonnement sont les deux fa\u00e7ons dont les march\u00e9s bas\u00e9s sur des produits gagnent de l&#8217;argent. Ils peuvent m\u00eame facturer des frais de livraison.<\/p>\n<h2>???????? Service-based online marketplace<\/h2>\n<p>Un march\u00e9 en ligne o\u00f9 les fournisseurs de services peuvent r\u00e9pertorier et fournir des services tels que les soins personnels, le nettoyage, la plomberie, la r\u00e9paration d&#8217;appareils, la lutte antiparasitaire, la conception graphique, etc. Les march\u00e9s en ligne de services populaires sont <a href=\"https:\/\/www.urbancompany.com\/\">Entreprise urbaine<\/a>, <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a>, <a href=\"https:\/\/www.upwork.com\/\">Upwork<\/a> qui fournissent plusieurs services avec des centaines de cat\u00e9gories.<\/p>\n<h2>???????? Booking or rental online marketplace<\/h2>\n<p>Aucune chance que vous n&#8217;ayez entendu parler d&#8217;un service de r\u00e9servation ou de location offrant une place de march\u00e9 en ligne. Ola, Uber, booking.com, MakeMyTrip sont les sites les plus populaires pour la r\u00e9servation ou la location de Marketplace. Il existe des modules qui peuvent vous aider <a href=\"https:\/\/www.knowband.com\/search&amp;search=booking%20and%20rental\">d\u00e9marrer un march\u00e9 de r\u00e9servation et de location<\/a>.<\/p>\n<h1>Marketplace bas\u00e9 sur la plateforme<\/h1>\n<ul>\n<li>\n<h2>Commerce ambulant<\/h2>\n<\/li>\n<\/ul>\n<p>Une plate-forme ou un march\u00e9 en ligne pour l&#8217;achat ou la vente de biens et de services via des appareils portables sans fil ou un t\u00e9l\u00e9phone mobile<\/p>\n<ul>\n<li>\n<h2>eCommerce<\/h2>\n<\/li>\n<\/ul>\n<p>Un site \u00e0 deux parties, par exemple un vendeur<\/p>\n<h1>Marketplaces sur la base du type de client:<\/h1>\n<p><strong>B2B<\/strong> &#8211; une place de march\u00e9 en ligne pour l&#8217;\u00e9change de biens ou de services entre entreprises ou deux commer\u00e7ants<\/p>\n<p><strong>B2C<\/strong> &#8211; une place de march\u00e9 en ligne pour la transaction du commer\u00e7ant au client pour des biens ou des services<\/p>\n<p><strong>C2C<\/strong>&#8211; une plateforme en ligne pour la transaction entre clients pour des biens ou des services<\/p>\n<h1>Comment d\u00e9marrer un march\u00e9 Hyperlocal avec un march\u00e9 multi-vendeurs?<\/h1>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-start-a-Hyperlocal-Marketplace-with-Multi-Vendor-Marketplace.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-806824\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-start-a-Hyperlocal-Marketplace-with-Multi-Vendor-Marketplace.png\" alt=\"Comment d\u00e9marrer un march\u00e9 hyperlocal avec un march\u00e9 multi-fournisseurs\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-start-a-Hyperlocal-Marketplace-with-Multi-Vendor-Marketplace.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-start-a-Hyperlocal-Marketplace-with-Multi-Vendor-Marketplace-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Un march\u00e9 en ligne doit avoir un vendeur et des fonctionnalit\u00e9s orient\u00e9es client couvrant toutes les exigences possibles de l&#8217;administrateur, du vendeur et du consommateur. Une extension de march\u00e9 multi-fournisseurs est un module qui peut bien vous servir pour la mise en place d&#8217;un march\u00e9 B2B ou B2C. Vous pouvez personnaliser les param\u00e8tres en tant qu&#8217;administrateur. Avec le module Multi Vendor Marketplace, le vendeur qui s&#8217;inscrit sur votre marketplace peut facilement g\u00e9rer la fonctionnalit\u00e9 de fourniture du service ou de vente d&#8217;un produit aux clients.<\/p>\n<h2>Avantages du march\u00e9 multi-fournisseurs<\/h2>\n<ul>\n<li>Protection et garantie pour les utilisateurs<\/li>\n<li>Vendeurs et clients authentiques<\/li>\n<li>Param\u00e8tres personnalisables et faciles \u00e0 configurer par l&#8217;administrateur et les vendeurs<\/li>\n<li>Suivre les d\u00e9tails des produits et les commandes pour effectuer des transactions interm\u00e9diaires<\/li>\n<li>Marketplace g\u00e8re le processus complet<\/li>\n<li>Le march\u00e9 multi-fournisseurs offre une exp\u00e9rience client sup\u00e9rieure<\/li>\n<\/ul>\n<h2>Comment g\u00e9n\u00e9rer des revenus avec un march\u00e9 en ligne en utilisant l&#8217;addon de march\u00e9 multi-vendeurs?<\/h2>\n<h1>Bas\u00e9 sur le mod\u00e8le de commission<\/h1>\n<p>Comment le <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/affiliate-marketing-sneaky-way-make-money\/\">mod\u00e8le de commission<\/a> travaille pour Multi Vendor Marketplace? Une commission est un pourcentage ou un montant d&#8217;argent qu&#8217;une personne re\u00e7oit lorsque le produit ou le service est fourni au client. \u00c0 l&#8217;aide du module Marketplace, l&#8217;administrateur du magasin peut configurer une commission globale pour les vendeurs. En utilisant Multi Vendor Marketplace, la commission pour les vendeurs individuels peut \u00eatre d\u00e9finie. Il fournit au propri\u00e9taire du march\u00e9 la fonctionnalit\u00e9 de la commission au niveau de la cat\u00e9gorie. L&#8217;administrateur de la place de march\u00e9 peut facturer diff\u00e9rents taux de commission sur diverses cat\u00e9gories de produits de la place de march\u00e9.<\/p>\n<h1>En proposant un plan d&#8217;adh\u00e9sion<\/h1>\n<p>Les plans d&#8217;abonnement permettent \u00e0 l&#8217;administrateur du magasin de lancer un programme bas\u00e9 sur un abonnement. Si l&#8217;administrateur du magasin autorise les plans d&#8217;adh\u00e9sion \u00e0 fonctionner, tous les nouveaux vendeurs et vendeurs actuels devront acheter un <a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/sneak-peek-new-membership-plan-feature-prestashop-multi-vendor-marketplace-addon\/\">adh\u00e9sion au march\u00e9<\/a> pour lister leurs produits sur le march\u00e9 multi-vendeurs. Le propri\u00e9taire de la place de march\u00e9 peut autoriser un plan d&#8217;adh\u00e9sion gratuit dans lequel les vendeurs ne peuvent lister que des produits restreints. L&#8217;administrateur du magasin peut \u00e9galement envoyer des notifications personnalis\u00e9es aux vendeurs dont les plans d&#8217;adh\u00e9sion sont sur le point d&#8217;expirer. En donnant un abonnement gratuit pour une p\u00e9riode limit\u00e9e, vous attirerez plus de vendeurs sur votre march\u00e9.<\/p>\n<h1>Conclusion:<\/h1>\n<p>Certains vendeurs et petites entreprises pensent qu&#8217;il est plus facile de vendre leurs produits en ligne <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/multi-vendor-marketplace-101s-what-how-where\/\">approche omnicanal<\/a> avec plusieurs march\u00e9s en ligne, recherchez toutes les industries et cr\u00e9neaux et r\u00e9fl\u00e9chissez \u00e0 celui qui vous convient le mieux et qui semble le plus lucratif, pour commencer. Ensuite, nous vous aiderons \u00e0 garder les d\u00e9tails de vos produits en ordre, en toute s\u00e9curit\u00e9 et de mani\u00e8re pratique pour tous vos march\u00e9s et r\u00e9seaux. Le module Multi Vendor Marketplace est disponible pour <a href=\"https:\/\/www.knowband.com\/fr\/prestashop-marketplace\">PrestaShop<\/a>, <a href=\"https:\/\/www.knowband.com\/opencart-multi-vendor-marketplace-plugin\">OpenCart<\/a>, <a href=\"https:\/\/www.knowband.com\/magento-multi-vendor-marketplace-plugin\">Magento<\/a> et <a href=\"https:\/\/www.knowband.com\/magento-2-multi-vendor-marketplace\">Magento-2<\/a> magasins. Les modules sont compatibles avec <a href=\"https:\/\/www.knowband.com\/search&amp;search=return%20manager\">Extension Return Manager<\/a> disponible pour toutes les plateformes sur <a href=\"https:\/\/www.knowband.com\/fr\">Groupe de connaissances<\/a> boutique. Lectures recommand\u00e9es:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/top-10-hyperlocal-business-ideas-2020\/\">Top 10 des id\u00e9es commerciales hyperlocales pour 2020<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/hyperlocal-marketplace-business\/\">Qu&#8217;est-ce que Hyperlocal Marketplace Business? Pourquoi fleurit-il en 2020?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/sneak-peek-new-membership-plan-feature-prestashop-multi-vendor-marketplace-addon\/\">Aper\u00e7u de la nouvelle fonctionnalit\u00e9 de plan d&#8217;adh\u00e9sion de l&#8217;addon PrestaShop Multi-Vendor Marketplace<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/multi-vendor-marketplace\/\">Qu&#8217;est-ce que le march\u00e9 multifournisseur? Comment cela vous aide-t-il \u00e0 gagner plus de b\u00e9n\u00e9fices?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 l&#8217;id\u00e9e de business models hyperlocaux qui red\u00e9finissent l&#8217;\u00e9conomie avec des mod\u00e8les de livraison \u00e0 la demande. L&#8217;id\u00e9e de la livraison \u00e0 domicile gagne du terrain et les entreprises en tirent profit. BigBasket, une marque renomm\u00e9e, a \u00e9tabli son march\u00e9 hyperlocal en 2016 et le changement de mod\u00e8le a fourni une large gamme de [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":806823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[158],"tags":[9811,23310,9809,14506,23274,23311,10054,14505,9810],"class_list":["post-806830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce-electronique","tag-arial","tag-ebay-marketplace-fr","tag-errorbody-width35emmargin0-autofont-familytahoma","tag-gtranslate-translation-proxy-httpsgtranslate","tag-hyperlocal-fr","tag-magento-2-multi-vendor-marketplace-extension-fr","tag-prestashop-multi-vendor-marketplace-extension","tag-sans-serifforbiddentoo-many-requests-from-ip-178-62-17-26faithfully-yours","tag-verdana"],"acf":[],"yoast_head":"<!-- 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