{"id":806192,"date":"2020-08-20T14:15:55","date_gmt":"2020-08-20T14:15:55","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806185\/"},"modified":"2020-09-22T04:13:42","modified_gmt":"2020-08-21T04:04:42","slug":"9-checkout-conversion-killers-driving-buyers-away","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/9-checkout-conversion-killers-driving-buyers-away\/","title":{"rendered":"9 Checkout Conversion Killers chassant vos acheteurs"},"content":{"rendered":"

Un propri\u00e9taire de magasin de commerce \u00e9lectronique observe l'abandon maximal du panier lorsqu'un acheteur atteint la page de paiement. Quels facteurs sont responsables de l'abandon du panier et agissent comme des tueurs de conversion? En parlant des statistiques, il a \u00e9t\u00e9 observ\u00e9 que soixante-neuf personnes sur cent ont abandonn\u00e9 leur panier sur la page de paiement.<\/p>\n

\"avez-vous<\/a><\/p>\n

Il peut y avoir de nombreux visiteurs sur vos articles de blog ou vos pages de produits. Mais, vous donnent-ils des affaires? Sinon, voici les 9 tueurs de conversion de paiement les plus courants qui \u00e9loignent vos clients.<\/p>\n

1.???? Mandatory Registration during Checkout:<\/h1>\n

Forcer vos clients \u00e0 cr\u00e9er un compte avant de pouvoir terminer leur transaction pourrait tuer vos conversions. Par cons\u00e9quent, assurez-vous que votre site Web permet toujours aux clients de faire des achats en tant que visiteurs sans avoir \u00e0 s'inscrire. Vous pouvez leur fournir une fonction de paiement pour les invit\u00e9s ou une option de connexion sociale qui leur facilitera la t\u00e2che sans prendre beaucoup de temps.<\/p>\n

2.???? Long and complicated Process:<\/h1>\n

Rien n'est plus irritant que de remplir des formulaires tr\u00e8s longs avec des champs compliqu\u00e9s avant de faire un achat. Arr\u00eatez d'inciter les consommateurs \u00e0 acheter des articles suppl\u00e9mentaires avec des pop-ups. Ils interrompent parfois le processus de paiement et finissent par faire plus de d\u00e9g\u00e2ts que de bien. Alors, faites votre formulaire d'inscription simple et rapide. Assurez-vous qu'ils incluent des listes d\u00e9roulantes pertinentes, des boutons radio et une indication d'informations facultatives. Plus important encore, tenez les \u00e9tiquettes des champs afin que les consommateurs puissent rapidement remplir ce dont ils ont besoin.<\/p>\n

3.???? Lacking or Weak Product Details:<\/h1>\n

C'est juste du blasph\u00e8me! Comment imaginez-vous quelqu'un qui ach\u00e8te chez vous alors que vous n'avez pas d'explication convaincante et approfondie du produit? Oublie \u00e7a. Les achats en ligne sont comme une activit\u00e9 impersonnelle. La meilleure fa\u00e7on de persuader un client d'acheter est d'utiliser des mots et des images \u00e9tonnantes! Commencez \u00e0 mettre des images envo\u00fbtantes dans la description de votre produit pour ne pas d\u00e9courager vos clients.<\/p>\n

4.???? Never-ending loading time:<\/h1>\n

\"temps<\/a><\/p>\n

Aimez-vous attendre quelqu'un ou quelque chose? Ni vous ni vos clients n'aimez cela. Optimisez votre page de paiement pour la vitesse. Analysez et coupez les champs et les graphiques suppl\u00e9mentaires de la page qui peuvent \u00eatre un tueur de conversion. Un temps de chargement long d\u00e9motivera votre client et l'encouragera \u00e0 quitter le site.<\/p>\n

5.???? Lack of payment options:<\/h1>\n

Vous pouvez fournir plusieurs options de paiement d\u00e9j\u00e0 disponibles pour le paiement. Le mode de paiement est un \u00e9l\u00e9ment n\u00e9cessaire sur lequel se concentrer. Sur le march\u00e9 concurrentiel, vous devez avoir une option de paiement en ligne, mais plusieurs modes peuvent \u00eatre avantageux. Vous pouvez mettre certaines options de paiement s\u00e9curis\u00e9es courantes sur votre page de paiement. Les passerelles de paiement fournissent un cryptage pour prot\u00e9ger les informations de vos clients. Il leur offre une exp\u00e9rience plus simple et plus pratique <\/p>\n

6.???? Not being mobile-responsive:<\/h1>\n

\"ne<\/a><\/p>\n

Un nombre croissant de transactions en ligne s'effectuent sur des appareils mobiles. Presque n'importe quelle fa\u00e7on vous regardez les chiffres, les mill\u00e9niaux sont plus ouverts \u00e0 accepter et plus susceptibles de participer sur des appareils mobiles que leurs homologues plus \u00e2g\u00e9s. Les clients qui ach\u00e8tent sur leurs smartphones et tablettes disposent de moins de temps que sur les ordinateurs de bureau. Les boutons doivent \u00eatre plus grands et plus faciles \u00e0 atteindre, les champs de forme doivent \u00eatre r\u00e9duits au minimum pour acc\u00e9l\u00e9rer le processus de paiement, et les \u00e9tiquettes et le texte doivent \u00eatre clairement visibles. Il est important de s'assurer que le processus de paiement est con\u00e7u pour les acheteurs mobiles. Vous pouvez en perdre beaucoup si votre site Web ne fonctionne pas bien avec le mobile.<\/p>\n

7.???? Extra Shipping and Hidden Costs:<\/h1>\n

Imagerie, vous achetez quelque chose en ligne. Le produit co\u00fbte 20 $, puis vous passez \u00e0 la page de paiement o\u00f9 vous voyez le co\u00fbt augment\u00e9 de 5 $. C'\u00e9tait le co\u00fbt qu'ils facturaient \u00e0 titre d'imposition. Vous serez d\u00e9courag\u00e9 et pourriez quitter le processus de paiement imm\u00e9diatement. Si vous ne r\u00e9v\u00e9lez pas toutes les d\u00e9penses \u00e0 l'avance, vous refusez vos clients. 23% des clients annulent leurs achats car ils ne r\u00e9alisent pas les co\u00fbts suppl\u00e9mentaires \u00e0 l'avance. Par cons\u00e9quent, assurez-vous d'afficher tous les co\u00fbts directement sur la page de votre produit pour faciliter l'exp\u00e9rience client. Si vous facturez un suppl\u00e9ment pour l'exp\u00e9dition, assurez-vous de le mettre en \u00e9vidence avec le co\u00fbt du produit sur la page du produit. Cela peut \u00eatre un tueur de conversion et ajoutera une autre commande \u00e0 votre chariot abandonn\u00e9<\/a> liste.<\/p>\n

8.???? Not enough Product reviews:<\/h1>\n

Les critiques de produits sont une partie essentielle de la strat\u00e9gie de marque et du marketing d'une boutique en ligne. Ils contribuent \u00e0 cr\u00e9er la confiance et la loyaut\u00e9 et d\u00e9finissent g\u00e9n\u00e9ralement ce qui distingue les produits des autres. Les avis aident votre magasin \u00e0 augmenter ses ventes et vous pouvez persuader les clients d'en laisser davantage. Lorsque les commentaires seront jug\u00e9s cr\u00e9dibles et corrects, ils les \u00e9couteront certainement.<\/p>\n

9.???? Website isn’t Secure:<\/h1>\n

\"le<\/a><\/p>\n

Les clients n'aiment pas toujours utiliser leurs cartes de cr\u00e9dit en ligne, donc cela peut \u00eatre encore plus difficile si vous \u00eates une nouvelle petite entreprise qui renforce encore la confiance de votre public. En tant que d\u00e9taillant en ligne, vous devez mettre les clients \u00e0 l'aise quant \u00e0 la s\u00e9curit\u00e9 de votre processus de paiement. L'avantage de l'int\u00e9gration de PayPal Checkout est que PayPal est une marque de paiement internationalement reconnue. Une simple mention de paiement s\u00e9curis\u00e9 dans la rubrique paiement rassurera vos acheteurs qu'il n'y aura pas de jeu d\u00e9loyal.<\/p>\n

Final Thoughts:<\/h1>\n

Afin d'arr\u00eater l'abandon du panier, vous pouvez installer un module de paiement dans votre boutique de commerce \u00e9lectronique qui sera int\u00e9gr\u00e9 \u00e0 toutes les passerelles de paiement importantes, aux champs personnalisables, aux options de connexion sociale et bien plus encore. En ajoutant Module compl\u00e9mentaire One Page Checkout<\/strong> dans votre magasin, vous pouvez vous d\u00e9barrasser de tous ces tueurs de conversion. Knowband propose des modules One Page Checkout pour les magasins PrestaShop, OpenCart et Magento.<\/p>\n

Paiement en une page – PrestaShop Addons<\/a><\/p>\n

One Page Checkout Pro – Extensions OpenCart<\/a><\/p>\n

Paiement en une page – Magento <\/a><\/p>\n

Paiement d'une page – Magento 2 <\/a><\/p>\n

Pourriez-vous penser \u00e0 d'autres tueurs de caisse qui peuvent effrayer les consommateurs? Veuillez me le faire savoir dans les commentaires ci-dessous. Vous aimerez peut-\u00eatre lire:<\/p>\n

Avantages d'avoir plusieurs options de paiement sur la page de paiement<\/a><\/p>\n

10 conseils pour doubler vos conversions de commerce \u00e9lectronique en 2020<\/a><\/p>\n

Une page de paiement pour les magasins de commerce \u00e9lectronique, est-ce une solution unique pour tous vos probl\u00e8mes?<\/a><\/p>\n

Tout ce que vous devez savoir sur PrestaShop Advanced One Page Checkout<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Un propri\u00e9taire de magasin de commerce \u00e9lectronique observe l'abandon maximal du panier lorsqu'un acheteur atteint la page de paiement. Quels facteurs sont responsables de l'abandon du panier et agissent comme des tueurs de conversion? En parlant des statistiques, il a \u00e9t\u00e9 observ\u00e9 que soixante-neuf personnes sur cent ont abandonn\u00e9 leur panier sur la page de […]<\/p>\n","protected":false},"author":31,"featured_media":806187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[2298,12617,23185,23186,11330],"class_list":["post-806192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-caisse","tag-cart-abandonment-fr","tag-checkout-conversion-fr","tag-errorbody-width35emmargin0-autofont-familytahoma-verdana-arial-sans-serifforbiddentoo-many-requests-from-ip-178-62-17-26faithfully-yours-gtranslate-translation-proxy-httpsgtranslate"],"acf":[],"yoast_head":"\n9 Checkout Conversion Killers chassant vos acheteurs - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"description\" content=\"Below are 9 most common checkout conversion killers that drive your customers away.1. 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