{"id":687564,"date":"2020-04-13T06:51:46","date_gmt":"2020-04-13T06:51:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=687294\/"},"modified":"2026-08-10T12:03:40","modified_gmt":"2026-08-10T12:03:40","slug":"meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint\/","title":{"rendered":"Meilleure personnalisation sur le site Web PrestaShop pour la strat\u00e9gie de vente du Vendredi Saint"},"content":{"rendered":"<p>Les grands festivals offrent de grandes opportunit\u00e9s de vente. Ceux \u00e0 la porte cette ann\u00e9e sont P\u00e2ques et le Vendredi Saint. Les acheteurs en ligne manifestent d\u00e9j\u00e0 leur enthousiasme pour les ventes de la saison des f\u00eates. Si vous exploitez une entreprise de commerce \u00e9lectronique, utilisez<\/p>\n<h2>#1. Notifications Web \/ Push accrocheuses:<\/h2>\n<p>Il est indispensable de faire conna\u00eetre \u00e0 vos clients les offres et avantages de P\u00e2ques \/ Vendredi Saint qu&#39;ils recevraient. Assurez-vous donc d&#39;envoyer des notifications Web et des notifications push \u00e0 vos clients existants avant et pendant la vente. Attirez les utilisateurs en les informant de vos coupons et coupons sp\u00e9ciaux avec des offres \u00e0 dur\u00e9e limit\u00e9e. Plut\u00f4t que d&#39;utiliser de simples notifications textuelles, envoyez des notifications graphiques th\u00e9matiques pour les obliger \u00e0 effectuer des achats r\u00e9ussis. Le propri\u00e9taire du magasin <a href=\"https:\/\/www.knowband.com\/fr\/prestashop-mobile-app-builder\" target=\"_blank\">PrestaShop Mobile App Builder<\/a> module.<\/p>\n<h2># 2. Page d&#39;accueil du th\u00e8me de P\u00e2ques:<\/h2>\n<p>La page d&#39;accueil est le visage d&#39;un site Web, elle doit donc refl\u00e9ter toutes les informations pertinentes qui sont non seulement utiles pour les visiteurs mais \u00e9galement b\u00e9n\u00e9fiques pour l&#39;entreprise. En gardant cela \u00e0 l&#39;esprit, personnalisez les images de la page d&#39;accueil, \u00e0 savoir les crochets d&#39;affichage et les crochets d&#39;action selon le th\u00e8me de P\u00e2ques \/ Vendredi Saint. Sur les images, utilisez des crochets d&#39;action o\u00f9 vous souhaitez ajouter des hyperliens vers des cat\u00e9gories \/ produits sp\u00e9cifiques. Pour afficher simplement une image (sans lien hypertexte) sur la page d&#39;accueil, utilisez des crochets d&#39;affichage. Ces crochets peuvent \u00eatre plac\u00e9s n&#39;importe o\u00f9 sur la page d&#39;accueil, y compris le pied de page.<\/p>\n<h2># 3. Organisez un mini concours de P\u00e2ques:<\/h2>\n<p>Utilisez des interfaces interactives et gamifi\u00e9es telles que &quot;<a href=\"https:\/\/www.knowband.com\/fr\/prestashop-spin-and-win\" target=\"_blank\">Roue de remise Spin &amp; Win<\/a>&#39;ou toute loterie \u00e0 vendre. Plut\u00f4t que d&#39;avoir juste une banni\u00e8re ou un bouton r\u00e9gulier, utilisez les CTA sous forme de concours et de jeux afin que cela stimule non seulement vos ventes, mais augmente \u00e9galement l&#39;int\u00e9r\u00eat et l&#39;engagement des clients.<\/p>\n<h2># 4. \u00c9tiquettes ou rubans sur des produits sp\u00e9ciaux:<\/h2>\n<p>Apposez des \u00e9tiquettes telles que &quot;Sp\u00e9cial P\u00e2ques&quot;, &quot;Offre \u00e0 dur\u00e9e limit\u00e9e&quot;, &quot;Nouvelle arriv\u00e9e&quot;, etc. sur l&#39;ensemble de produits s\u00e9lectionn\u00e9. L&#39;ajout de telles \u00e9tiquettes augmente les CTR et l&#39;achat de ces produits. \u00c9tiqueter les produits en fonction des besoins des acheteurs en ligne.<\/p>\n<h2># 5. Personnaliser les filtres:<\/h2>\n<p>Si vous vendez des produits qui sont directement pertinents pour P\u00e2ques, comme les bonbons, mettez \u00e0 jour le filtre de cette cat\u00e9gorie pour avoir des options pertinentes pour P\u00e2ques. Par exemple, la cat\u00e9gorie des bonbons pourrait avoir des filtres de \u00abnouveaux arrivants\u00bb, \u00abbonbons de P\u00e2ques\u00bb, \u00abpopularit\u00e9\u00bb, \u00absaveurs\u00bb, \u00abmarques\u00bb, \u00ab\u00e9valuations des clients\u00bb, etc. De m\u00eame, pour diverses autres cat\u00e9gories \u00e9galement, des approches similaires peuvent \u00eatre<\/p>\n<h2>Conclusion:<\/h2>\n<p>Tous ces ajouts sur le site PrestaShop ne sont que quelques exemples de la fa\u00e7on dont votre vente de saison des f\u00eates <a href=\"https:\/\/www.knowband.com\/\" target=\"_blank\">KnowBand<\/a> ou envoyez-nous un email \u00e0 <a href=\"mailto:support@knowband.com\" target=\"_blank\">support@knowband.com<\/a>.<\/p>\n<p><a href=\"mailto:support@knowband.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-652210 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/03\/Looking-for-Customization-Services-For-Your-Store.jpg\" alt=\"Prestashop-personnalisation-services\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/03\/Looking-for-Customization-Services-For-Your-Store.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/03\/Looking-for-Customization-Services-For-Your-Store-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 20ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les grands festivals offrent de grandes opportunit\u00e9s de vente. Ceux \u00e0 la porte cette ann\u00e9e sont P\u00e2ques et le Vendredi Saint. Les acheteurs en ligne manifestent d\u00e9j\u00e0 leur enthousiasme pour les ventes de la saison des f\u00eates. Si vous exploitez une entreprise de commerce \u00e9lectronique, utilisez #1. Notifications Web \/ Push accrocheuses: Il est indispensable [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":687419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[21950,21509,21780,21815,21949],"class_list":["post-687564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-bon-vendredi-vente-ecommerce","tag-personnalisation-du-commerce-lectronique","tag-personnalisation-du-site-prestashop","tag-services-de-personnalisation-prestashop","tag-vente-ecommerce-de-pques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meilleure personnalisation sur le site Web PrestaShop pour la strat\u00e9gie de vente du Vendredi Saint - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat\u00e9gie-de-vente-du-vendredi-saint\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meilleure personnalisation sur le site Web PrestaShop pour la strat\u00e9gie de vente du Vendredi Saint - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Les grands festivals offrent de grandes opportunit\u00e9s de vente. 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Notifications Web \/ Push accrocheuses: Il est indispensable [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat\u00e9gie-de-vente-du-vendredi-saint\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T06:51:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T12:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Top-Customizations-On-PrestaShop-Website-For-Good-Friday-Sale-Strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Meilleure personnalisation sur le site Web PrestaShop pour la strat\u00e9gie de vente du Vendredi Saint\",\"datePublished\":\"2020-04-13T06:51:46+00:00\",\"dateModified\":\"2026-08-10T12:03:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint\\\/\"},\"wordCount\":540,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Top-Customizations-On-PrestaShop-Website-For-Good-Friday-Sale-Strategy.jpg\",\"keywords\":[\"bon vendredi vente eCommerce\",\"Personnalisation du commerce \u00e9lectronique\",\"personnalisation du site prestashop\",\"services de personnalisation prestashop\",\"vente eCommerce de P\u00e2ques\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/meilleure-personnalisation-sur-le-site-web-prestashop-pour-la-strat%c3%a9gie-de-vente-du-vendredi-saint\\\/\",\"name\":\"Meilleure personnalisation sur le site Web PrestaShop pour la strat\u00e9gie de vente du Vendredi Saint - 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