{"id":675405,"date":"2020-04-08T11:32:36","date_gmt":"2020-04-08T11:32:36","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=675256\/"},"modified":"2026-10-06T08:54:36","modified_gmt":"2026-10-06T08:54:36","slug":"prestashop-store-design-essentials-pour-les-non-concepteurs","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/prestashop-store-design-essentials-pour-les-non-concepteurs\/","title":{"rendered":"PrestaShop Store Design Essentials pour les non concepteurs"},"content":{"rendered":"<p>Au cours de la derni\u00e8re d\u00e9cennie, on a assist\u00e9 \u00e0 un changement de d\u00e9taillants en ligne des m\u00e9thodes conventionnelles vers les domaines de commerce \u00e9lectronique. Parmi ceux-ci, avoir son site Web de commerce \u00e9lectronique a \u00e9t\u00e9 et continuera d&#8217;\u00eatre une m\u00e9thode importante. Mais la conception d&#8217;un site Web en ligne peut \u00eatre un peu compliqu\u00e9e pour les e-commer\u00e7ants non techniques. En dehors de cela, un magasin bien con\u00e7u et pr\u00e9sent\u00e9 augmente l&#8217;engagement des utilisateurs et g\u00e9n\u00e8re des ventes. PrestaShop, l&#8217;une des plates-formes de commerce \u00e9lectronique populaires, permet aux propri\u00e9taires de boutiques en ligne d&#8217;avoir non seulement leur site Web fonctionnel pr\u00e9sentant la marque, mais aussi <a href=\"https:\/\/www.knowband.com\/fr\/prestashop-mobile-app-builder\" target=\"_blank\" rel=\"noopener\">une application de commerce \u00e9lectronique<\/a>. Si vous souhaitez concevoir votre boutique PrestaShop mais que vous n&#8217;\u00eates pas un concepteur de sites Web de commerce \u00e9lectronique, cet article est pour vous. Cette r\u00e9daction vise \u00e0 sensibiliser les non-concepteurs \u00e0 certaines des fonctionnalit\u00e9s essentielles qui doivent \u00eatre prises en compte lors de la conception d&#8217;un site Web PrestaShop. Jetez-y un \u0153il:<\/p>\n<h2>#1. Conception du th\u00e8me PrestaShop:<\/h2>\n<p>Bien que vous puissiez choisir n&#8217;importe quel th\u00e8me pr\u00e9con\u00e7u pour votre site PrestaShop, assurez-vous de choisir un th\u00e8me r\u00e9actif. En outre, vous devrez peut-\u00eatre apporter des modifications de th\u00e8me \u00e0 l&#8217;avenir. Par cons\u00e9quent, le th\u00e8me devrait \u00eatre suffisamment compatible pour g\u00e9rer toutes les modifications qui pourraient \u00eatre n\u00e9cessaires \u00e0 l&#8217;avenir.<\/p>\n<h2># 2. D\u00e9fil\u00e9 interminable:<\/h2>\n<p>Aidez vos visiteurs \u00e0 faire d\u00e9filer manuellement en ajoutant un \u00abd\u00e9filement infini\u00bb sur votre site Web PrestaShop. Le fait d&#8217;avoir cette fonctionnalit\u00e9 sur votre boutique en ligne facilite la navigation de vos e-acheteurs sans la complexit\u00e9 de la pagination. Il am\u00e9liore l&#8217;exp\u00e9rience utilisateur du magasin. D\u00e9couvrez le pr\u00e9-d\u00e9velopp\u00e9 <a href=\"https:\/\/www.knowband.com\/fr\/prestashop-infinite-scroll\" target=\"_blank\" rel=\"noopener\">Plugin Infinite Scroll<\/a>.<\/p>\n<h2>\ud83d\udc49 <b>D\u00e9couvrez le module avec notre guide vid\u00e9o<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"How to Improve Your PrestaShop Store Navigation with Infinite Scroll | Knowband | French  Tutorials\" width=\"648\" height=\"365\" src=\"https:\/\/www.youtube.com\/embed\/-wcZSV69h1o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2># 3. \u00c9tiquettes et lots:<\/h2>\n<p>Ajoutez des \u00e9tiquettes et des lots sur les produits lors de la conception de votre site Web PrestaShop. Par exemple, \u00abBest Seller\u00bb, \u00abOffre sp\u00e9ciale\u00bb, etc. Ils mettent non seulement en valeur les produits mais encouragent \u00e9galement les visiteurs \u00e0 les acheter.<\/p>\n<h2># 4. Barre de recherche:<\/h2>\n<p>Facilitez la navigation pour les utilisateurs en ajoutant une barre de recherche, de pr\u00e9f\u00e9rence sur le menu de navigation collant, qui leur permet de rechercher n&#8217;importe quel produit dans votre boutique en ligne.<\/p>\n<h2># 5. Tri et filtrage:<\/h2>\n<p>Ajoutez des options de tri et de filtrage pertinentes pour vos produits dans chaque cat\u00e9gorie. Par exemple, la cat\u00e9gorie des v\u00eatements pourrait avoir des filtres de &#8216;nouveaux arrivants&#8217;, &#8216;taille&#8217;, &#8216;couleur&#8217;, &#8216;fit&#8217;, etc. tandis que la cat\u00e9gorie d&#8217;\u00e9picerie pourrait avoir des filtres comme &#8216;bio&#8217;, &#8216;vegan&#8217;, etc.<\/p>\n<h2># 6. Connexion sociale et canal de partage:<\/h2>\n<p>Simplifiez l&#8217;int\u00e9gration de l&#8217;utilisateur en ajoutant des options d&#8217;inscription et de connexion sociales. Ayez \u00e9galement des liens de partage social sur les pages produits et autres pages de votre site.<\/p>\n<h2>#sept. Paiements et paiements:<\/h2>\n<p>La plupart des sites Web de commerce \u00e9lectronique ont <a href=\"https:\/\/www.knowband.com\/fr\/prestashop-one-page-supercheckout\" target=\"_blank\" rel=\"noopener\">caisse d&#8217;une page <\/a>avec plusieurs entr\u00e9es sur un seul \u00e9cran. Cela rend la commande et la soumission de commande rapides. Rendez votre processus de paiement aussi transparent que possible. Ajoutez toutes les options de paiement pr\u00e9f\u00e9r\u00e9es en tenant compte de votre public. Gardez les passerelles de paiement s\u00e9curis\u00e9es et la proc\u00e9dure simple pour une meilleure exp\u00e9rience utilisateur.<\/p>\n<h2># 8. Conception pour une meilleure r\u00e9tention et fid\u00e9lit\u00e9:<\/h2>\n<p>Faire revenir vos clients pr\u00e9existants sur votre site pour faire du shopping est une r\u00e9ussite. Cela signifie que vos clients \u00e9taient satisfaits de leur achat initial et sont pr\u00eats \u00e0 d\u00e9penser plus. Cela am\u00e9liore collectivement la r\u00e9tention et la fid\u00e9lit\u00e9 des utilisateurs. Ainsi, un design bien recherch\u00e9 doit \u00eatre choisi sur la plupart des \u00e9l\u00e9ments de la conception de votre site.<\/p>\n<h2># 9. Conception des CTA:<\/h2>\n<p>Ajoutez des sources de CTA pertinentes telles que des boutons, des banni\u00e8res, etc. Les CTA peuvent \u00e9galement prendre la forme d&#8217;une fen\u00eatre contextuelle opt-in pour l&#8217;inscription \u00e0 une loterie, toute offre ou m\u00eame un abonnement \u00e0 une newsletter, etc. De plus, concentrez-vous sur leur placement comme vous pouvez le pr\u00e9senter les banni\u00e8res de vente \u00e0 venir, les bons, les coupons, les programmes de parrainage et les programmes de fid\u00e9lisation, etc. Avoir une excellente conception et strat\u00e9gie pour vos sources d&#8217;appel \u00e0 l&#8217;action peut aider vos clients \u00e0 obtenir de meilleures offres et cela aide \u00e9galement les propri\u00e9taires de boutique en ligne dans l&#8217;ensachage plus de profits.<\/p>\n<h2># 10. Conception r\u00e9active:<\/h2>\n<p>Enfin et surtout. Quels que soient les nouveaux \u00e9l\u00e9ments que vous pr\u00e9voyez de concevoir et d&#8217;ajouter sur votre boutique PrestaShop, assurez-vous qu&#8217;ils fonctionnent \u00e9galement sur les navigateurs des appareils mobiles. Pour cela, vous devez avoir un design r\u00e9actif. Cette approche garantit une meilleure exp\u00e9rience utilisateur sur tous les appareils.<\/p>\n<h2>Emballer<\/h2>\n<p>PrestaShop est relativement une solution de commerce \u00e9lectronique facile \u00e0 utiliser m\u00eame pour les non-concepteurs. \u00c9tant une plateforme open source, elle permet des modifications illimit\u00e9es. Une telle conception de boutique PrestaShop peut non seulement faire ressortir la conception de votre site Web, mais aussi aider \u00e0 am\u00e9liorer l&#8217;exp\u00e9rience utilisateur, ajouter plus de fonctionnalit\u00e9s qui peuvent ensuite augmenter vos ventes et vos revenus. Envoyez-nous un message \u00e0 <a href=\"mailto:support@knowband.com\" target=\"_blank\" rel=\"noopener\">support@knowband.com<\/a> ou visitez le site <a href=\"https:\/\/www.knowband.com\/\" target=\"_blank\" rel=\"noopener\">KnowBand<\/a> pour toutes sortes de besoins de conception et de personnalisation.<\/p>\n<p><a href=\"mailto:support@knowband.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-656922 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Looking-for-Designing-Services-For-Your-Store.jpg\" alt=\"recherche-de-services-de-conception-pour-votre-magasin\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Looking-for-Designing-Services-For-Your-Store.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Looking-for-Designing-Services-For-Your-Store-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script><noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 3ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours de la derni\u00e8re d\u00e9cennie, on a assist\u00e9 \u00e0 un changement de d\u00e9taillants en ligne des m\u00e9thodes conventionnelles vers les domaines de commerce \u00e9lectronique. Parmi ceux-ci, avoir son site Web de commerce \u00e9lectronique a \u00e9t\u00e9 et continuera d&#8217;\u00eatre une m\u00e9thode importante. Mais la conception d&#8217;un site Web en ligne peut \u00eatre un peu compliqu\u00e9e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":675275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[21397,21401,21803,21804,21510],"class_list":["post-675405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-conception-de-magasin-prestashop","tag-conception-de-prestashop","tag-dveloppement-du-site-prestashop","tag-personnalisation-du-magasin-prestashop","tag-services-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PrestaShop Store Design Essentials pour les non concepteurs - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/prestashop-store-design-essentials-pour-les-non-concepteurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PrestaShop Store Design Essentials pour les non concepteurs - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Au cours de la derni\u00e8re d\u00e9cennie, on a assist\u00e9 \u00e0 un changement de d\u00e9taillants en ligne des m\u00e9thodes conventionnelles vers les domaines de commerce \u00e9lectronique. Parmi ceux-ci, avoir son site Web de commerce \u00e9lectronique a \u00e9t\u00e9 et continuera d&#8217;\u00eatre une m\u00e9thode importante. Mais la conception d&#8217;un site Web en ligne peut \u00eatre un peu compliqu\u00e9e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/prestashop-store-design-essentials-pour-les-non-concepteurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T11:32:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T08:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/PrestaShop-Store-Design-Essentials-For-Non-Designers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/prestashop-store-design-essentials-pour-les-non-concepteurs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/prestashop-store-design-essentials-pour-les-non-concepteurs\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"PrestaShop Store Design Essentials pour les non concepteurs\",\"datePublished\":\"2020-04-08T11:32:36+00:00\",\"dateModified\":\"2026-10-06T08:54:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/prestashop-store-design-essentials-pour-les-non-concepteurs\\\/\"},\"wordCount\":934,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/prestashop-store-design-essentials-pour-les-non-concepteurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/PrestaShop-Store-Design-Essentials-For-Non-Designers.png\",\"keywords\":[\"conception de magasin prestashop\",\"conception de prestashop\",\"d\u00e9veloppement du site prestashop\",\"personnalisation du magasin prestashop\",\"services prestashop\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/prestashop-store-design-essentials-pour-les-non-concepteurs\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/prestashop-store-design-essentials-pour-les-non-concepteurs\\\/\",\"name\":\"PrestaShop Store Design Essentials pour les non concepteurs - 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