{"id":5787,"date":"2017-06-12T06:47:56","date_gmt":"2017-06-12T06:47:56","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=5787\/"},"modified":"2026-08-10T09:46:07","modified_gmt":"2026-08-10T09:46:07","slug":"pourquoi-ils-abandonnent-la-charrette-la-perspective-dun-client-sur-labandon-du-panier","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/pourquoi-ils-abandonnent-la-charrette-la-perspective-dun-client-sur-labandon-du-panier\/","title":{"rendered":"Pourquoi ils abandonnent la charrette? La perspective d’un client sur l’abandon du panier"},"content":{"rendered":"

Abandonn\u00e9 panier est le plus grand tueur de revenus pour tous les sites de commerce \u00e9lectronique qui op\u00e8rent l\u00e0-bas. Avec un taux d’abandon moyen de panier de plus de 50% pour presque tous les sites de commerce \u00e9lectronique, la question se pose, quelle est la raison derri\u00e8re elle? Pour obtenir un regard plus profond sur le probl\u00e8me, nous devons consid\u00e9rer la question du point de vue d’un client pour mieux le comprendre. Ici, nous allons discuter les points qui f\u00e2chent le client d’abandonner le panier.<\/p>\n

Pourquoi le client abandonne une charrette?<\/strong><\/p>\n

    \n
  1. Le manque de d\u00e9tails:<\/strong> La plupart des clients soulignent qu’en raison du manque de certaines informations comme le retour et la politique de l’exp\u00e9dition, ils sont forc\u00e9s d’abandonner le panier. Cette information est cruciale car ils contribuent \u00e0 la promotion de la transparence et favorise un client se connecter instantan\u00e9ment, comme le client sait ce qu’il faut attendre de votre c\u00f4t\u00e9.<\/li>\n
  2. Plantage site \/ chargement lent:<\/strong> Ceci est une autre raison majeure que les clients trouvent tr\u00e8s ennuyeux. Depuis tout le sens du commerce \u00e9lectronique est transaction rapide, simple et transparente pour le client, des retards inutiles dans des accidents de chargement et ind\u00e9sirables de votre site Web donnerait un coup \u00e9norme \u00e0 cette exp\u00e9rience sans faille. Ainsi, vous devez vous assurer que votre site est sans bug, r\u00e9actif et \u00e0 jour afin de r\u00e9pondre aux besoins des clients. Vous devez travailler sur votre site la vitesse de chargement<\/a> imm\u00e9diatement si elle est d’ avoir une telle question de vitesse.<\/li>\n
  3. Le manque d’options de paiement:<\/strong> options de paiement limit\u00e9 pendant checkouts agissent comme dernier clou sur votre taux de conversion<\/a> cercueil. De nos jours, les clients veulent profiter des avantages offerts par les diff\u00e9rents modes de paiement afin de b\u00e9n\u00e9ficier du rabais sur leur achat. La restriction du client \u00e0 un mode de paiement particulier entra\u00eene non seulement l’ abandon de panier , mais limite \u00e9galement votre base de clients. Parce que, certains clients ne veulent pas utiliser cette m\u00e9thode de paiement ou ne dispose pas d’ un acc\u00e8s au mode de paiement que vous offrez.<\/li>\n
  4. Processus de commande de longue haleine:<\/strong> Long processus de commande avec beaucoup de d\u00e9tails inutiles \u00e0 remplir oblige souvent le client de se retirer. Personne n’aime attendre le chargement des pages 5-10 pour remplir une information de d\u00e9tail quand son \/ son motif est une op\u00e9ration rapide et facile. \u00c0 cet \u00e9gard, vous devez mettre \u00e0 jour votre site e-commerce avec l’ un des modules de caisse Une page<\/a> en fonction de votre plate – forme CMS. PrestaShop Une caisse de la page<\/a>est un tel addon que vous pouvez opter pour votre site e-commerce.<\/li>\n
  5. Frais de livraison:<\/strong> Asking pour les frais d’exp\u00e9dition agissent comme un grand pour diverger vos conversions. La plupart des clients qui pr\u00e9f\u00e8rent effectuer des transactions en ligne pour acheter \u00e0 partir d’ un site Web qui offre la livraison gratuite ou un minimum pour l’ exp\u00e9dition. Les clients ne sont g\u00e9n\u00e9ralement pas comme payer des frais en sus du prix du produit et lorsque certains frais d’exp\u00e9dition sont ajout\u00e9s , ils rendent le produit co\u00fbteux du point de vue des clients. De plus, les clients peuvent facilement trouver une alternative \u00e0 votre site qui pourrait offrir la livraison gratuite sur le m\u00eame type d’achat.<\/li>\n<\/ol>\n

    Conclusion<\/strong><\/p>\n

    En regardant les probl\u00e8mes du point de vue du client a une chance optimale de vous offrir certaines solutions positives. l’abandon du panier est un tel probl\u00e8me qui se demande \u00e0 analyser du point de vue du client. Les points \u00e9voqu\u00e9s ci-dessus certainement vous aider \u00e0 obtenir une compr\u00e9hension plus profonde du probl\u00e8me.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Abandonn\u00e9 panier est le plus grand tueur de revenus pour tous les sites de commerce \u00e9lectronique qui op\u00e8rent l\u00e0-bas. Avec un taux d’abandon moyen de panier de plus de 50% pour presque tous les sites de commerce \u00e9lectronique, la question se pose, quelle est la raison derri\u00e8re elle? Pour obtenir un regard plus profond sur […]<\/p>\n","protected":false},"author":2,"featured_media":2974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[158,148],"tags":[494],"class_list":["post-5787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce-electronique","category-non-classifiee","tag-abandonnent-la-charrette"],"acf":[],"yoast_head":"\nPourquoi ils abandonnent la charrette? 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