{"id":27509,"date":"2019-06-19T12:20:46","date_gmt":"2019-06-19T12:20:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=27260\/"},"modified":"2026-08-10T11:03:59","modified_gmt":"2026-08-10T11:03:59","slug":"notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique\/","title":{"rendered":"Notifications Web Push: Meilleures pratiques 5 pour stimuler les conversions de commerce \u00e9lectronique"},"content":{"rendered":"<p>La notification push Web est une m\u00e9thode largement adopt\u00e9e utilis\u00e9e par les marchands de commerce \u00e9lectronique pour contacter les prospects et g\u00e9n\u00e9rer davantage de conversions.<\/p>\n<h2>Que sont les notifications Web Push?<\/h2>\n<p>Les notifications Web Push, \u00e9galement appel\u00e9es notifications du navigateur ou notifications du navigateur Web, sont des messages qui apparaissent sur le p\u00e9riph\u00e9rique d&#39;un abonn\u00e9 m\u00eame s&#39;il n&#39;est pas pr\u00e9sent sur votre site Web. La notification Web Push est une strat\u00e9gie marketing intelligente pour engager votre public (abonn\u00e9s) et augmenter le nombre de conversions sans g\u00eane. Les navigateurs qui prennent actuellement en charge les notifications Web Push sont Chrome, Firefox, Opera et Safari. Ces notifications peuvent \u00eatre envoy\u00e9es sur des t\u00e9l\u00e9phones mobiles et des ordinateurs de bureau.<\/p>\n<h2>Comment fonctionnent les notifications Web Push?<\/h2>\n<p>Pour<\/p>\n<h2>Notifications Web Push &#8211; Meilleures pratiques pour augmenter les conversions<\/h2>\n<p>Vous avez un site Web de commerce \u00e9lectronique?<\/p>\n<h3>1. Annonce d&#39;une vente \u00e0 dur\u00e9e limit\u00e9e<\/h3>\n<p>Les acheteurs en ligne deviennent un peu excit\u00e9s lorsqu&#39;ils entendent parler d&#39;une vente flash, en particulier dans un magasin d&#39;o\u00f9 ils ach\u00e8tent r\u00e9guli\u00e8rement. Vous pouvez l&#39;utiliser \u00e0 votre avantage et annoncer une vente \u00e0 dur\u00e9e limit\u00e9e d\u00e8s que la vente sera en ligne. Vous pouvez cr\u00e9er une urgence d&#39;achat en mentionnant combien de temps durera la vente, dans vos notifications. Il augmente le taux d&#39;ouverture et maximise les chances de conversion.<\/p>\n<h3>2. Annonce de nouvelles arriv\u00e9es<\/h3>\n<p>Une autre pratique recommand\u00e9e pour les notifications Web push consisterait \u00e0 informer votre public abonn\u00e9 de vos nouveaux produits. Non seulement cela fournit du marketing gratuit, mais cela suscite \u00e9galement de la curiosit\u00e9 chez les acheteurs en ligne pour d\u00e9couvrir les nouveaut\u00e9s du magasin. Par exemple, si vous utilisez des gadgets \u00e9lectroniques ou mobiles, vous pouvez envoyer des notifications Web push concernant l\u2019arriv\u00e9e de nouveaux smartphones dans votre magasin.<\/p>\n<h3>3. Informer les clients lorsqu&#39;un produit est en stock<\/h3>\n<p>Les clients fid\u00e8les attendent patiemment que le produit soit \u00e0 nouveau disponible en magasin. Et rien ne leur fait plus de bonheur que de voir le produit qui \u00e9tait en rupture de stock plus t\u00f4t, de retour en stock. Bien qu&#39;il y ait un sentiment d&#39;excitation \u00e0 voir l&#39;option &quot;Acheter maintenant&quot;, il y a aussi la peur de rater l&#39;achat. Vous ne savez jamais quand un produit est \u00e0 nouveau en rupture de stock. Les notifications push du site Web garantissent que vos clients ne manquent pas le produit qu&#39;ils souhaitent acheter, et ils sont inform\u00e9s d\u00e8s qu&#39;il est de retour en stock. Cela pousse le client \u00e0 effectuer un achat rapide, am\u00e9liorant votre taux de conversion.<\/p>\n<h3>4. R\u00e9cup\u00e9rer les chariots abandonn\u00e9s<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27262\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push.jpg\" alt=\"panier pouss\u00e9 abandonn\u00e9\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>En ajoutant \u00e0 la liste des meilleures pratiques pour les notifications Web push, vous envoyez des alertes aux utilisateurs du panier abandonn\u00e9s. Plusieurs fois, un utilisateur ajoute simplement un article au panier mais n&#39;ach\u00e8te pas. Cela conduit \u00e0 l&#39;abandon du panier. Bien qu&#39;il puisse y avoir plusieurs<a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-mistakes-cart-abandonment\/\" target=\"_blank\">raisons de l&#39;abandon du panier<\/a>, vous pouvez faire un suivi en demandant aux utilisateurs du panier abandonn\u00e9 de compl\u00e9ter l\u2019achat en envoyant des notifications concernant les articles en attente dans le panier. Les notifications Web Push de panier abandonn\u00e9es sont un excellent moyen de r\u00e9cup\u00e9rer les ventes perdues et d&#39;augmenter le nombre de conversions.<\/p>\n<p><strong>Relatif:<\/strong> <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reduce-shopping-cart-abandonment\/\" target=\"_blank\">12 fa\u00e7ons de r\u00e9duire l&#39;abandon du panier<\/a><\/p>\n<h3>5. Informer les acheteurs en cas de baisse de prix<\/h3>\n<p>Les clients ont la possibilit\u00e9 de n\u00e9gocier le prix du produit dans un magasin de brique et de mortier. Malheureusement, une telle option n&#39;est pas disponible pour une boutique en ligne. C&#39;est pourquoi les clients se r\u00e9jouissent lorsqu&#39;ils assistent \u00e0 une baisse de prix lors de leurs achats en ligne. Gr\u00e2ce aux notifications push du navigateur, vous pouvez informer les prospects d\u00e8s que le prix descend en dessous de ce qu&#39;il \u00e9tait lors de leur derni\u00e8re visite. Ces types de notifications sont tr\u00e8s efficaces pour <a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/trigger-impulse-buying-prestashop-exit-popup\/\" target=\"_blank\">d\u00e9clencher l&#39;achat impulsif<\/a>, en encourageant les clients \u00e0 acheter le produit souhait\u00e9 \u00e0 un prix inf\u00e9rieur au prix initial. Cela conduit \u00e0 plus de conversions et cr\u00e9e des ventes plus \u00e9lev\u00e9es.<\/p>\n<h2>The Bottom Line<\/h2>\n<p>Les notifications push Web cr\u00e9ent un engagement plus \u00e9lev\u00e9 et c&#39;est pourquoi elles sont \u00e9galement connues sous le nom de notifications push engageantes. Ils sont efficaces et vous offrent d&#39;excellentes opportunit\u00e9s pour en faire le meilleur usage pour augmenter les conversions dans votre site Web de commerce \u00e9lectronique. Vous souhaitez ajouter la fonctionnalit\u00e9 Web Push Notifications sur votre site Web? Check-out <strong>Savoir-faire<\/strong>?<strong>Notification Push Web <\/strong>module<\/p>\n<blockquote><p>Notifications de vente flash Notifications de prix du produit Notifications de retour de stock en stock Notifications de rappel de panier abandonn\u00e9 Notifications de mise \u00e0 jour du statut de la commande<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-636665 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module.png\" alt=\"Module de notification Web push\" width=\"782\" height=\"319\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module.png 782w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module-300x122.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module-768x313.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/a><\/p>\n<p>En dehors de cela, vous pouvez cr\u00e9er plusieurs mod\u00e8les de notification Web Push de votre choix. Vous avez \u00e9galement la possibilit\u00e9 d&#39;envoyer une notification imm\u00e9diatement ou \u00e0 une heure fixe. KnowBand propose actuellement ce module aux plates-formes Prestashop, Magento et Magento 2. D\u00e9couvrez leurs caract\u00e9ristiques compl\u00e8tes et leurs avantages:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-web-push-notifications\" target=\"_blank\">Notification Push PrestaShop Web<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-web-push-notification\" target=\"_blank\">Magento<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-web-push-notifications\" target=\"_blank\">Notification Push Web pour Magento 2<\/a><\/p>\n<p>J&#39;esp\u00e8re que vous avez aim\u00e9 conna\u00eetre les &quot;Meilleures pratiques pour les notifications Web Push permettant d&#39;augmenter le nombre de conversions&quot; et que vous avez une id\u00e9e des diff\u00e9rents types de notifications Web que vous pouvez utiliser pour votre site Web.<\/p>\n<p><strong>Lisez aussi:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-web-push-notifications\/\" target=\"_blank\">7 principaux avantages de l&#39;utilisation des notifications Web Push dans le commerce \u00e9lectronique<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/checkout-page-optimization\/\" target=\"_blank\">11 pratiques d&#39;optimisation des pages de paiement pour augmenter les conversions<\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 3ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La notification push Web est une m\u00e9thode largement adopt\u00e9e utilis\u00e9e par les marchands de commerce \u00e9lectronique pour contacter les prospects et g\u00e9n\u00e9rer davantage de conversions. Que sont les notifications Web Push? Les notifications Web Push, \u00e9galement appel\u00e9es notifications du navigateur ou notifications du navigateur Web, sont des messages qui apparaissent sur le p\u00e9riph\u00e9rique d&#39;un abonn\u00e9 [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":27265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[10506,11292,18180,11295,11293,11294,11296,11297,15152,16008,21308,18242],"class_list":["post-27509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-abandon-cart","tag-les-notifications-push","tag-meilleures-pratiques-notifications-web-push","tag-notification-magento-web-push","tag-notification-push-web","tag-notification-push-web-prestashop","tag-notification-web-push-magento-2","tag-notifications-du-navigateur","tag-notifications-push-de-site-web","tag-notifications-push-du-navigateur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notifications Web Push: Meilleures pratiques 5 pour stimuler les conversions de commerce \u00e9lectronique - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-\u00e9lectronique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notifications Web Push: Meilleures pratiques 5 pour stimuler les conversions de commerce \u00e9lectronique - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"La notification push Web est une m\u00e9thode largement adopt\u00e9e utilis\u00e9e par les marchands de commerce \u00e9lectronique pour contacter les prospects et g\u00e9n\u00e9rer davantage de conversions. Que sont les notifications Web Push? Les notifications Web Push, \u00e9galement appel\u00e9es notifications du navigateur ou notifications du navigateur Web, sont des messages qui apparaissent sur le p\u00e9riph\u00e9rique d&#039;un abonn\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-\u00e9lectronique\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T12:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T11:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/How-to-boost-E-ecommerce-conversions-with-Web-Push-Notifications.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Notifications Web Push: Meilleures pratiques 5 pour stimuler les conversions de commerce \u00e9lectronique\",\"datePublished\":\"2019-06-19T12:20:46+00:00\",\"dateModified\":\"2026-08-10T11:03:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique\\\/\"},\"wordCount\":982,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/How-to-boost-E-ecommerce-conversions-with-Web-Push-Notifications.png\",\"keywords\":[\"Abandon Cart\",\"Les notifications push\",\"Meilleures pratiques Notifications Web push\",\"Notification Magento Web Push\",\"Notification Push Web\",\"Notification Push Web Prestashop\",\"Notification Web Push Magento 2\",\"Notifications du navigateur\",\"Notifications du navigateur\",\"Notifications du navigateur\",\"Notifications push de site Web\",\"Notifications push du navigateur\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/notifications-web-push-meilleures-pratiques-5-pour-stimuler-les-conversions-de-commerce-%c3%a9lectronique\\\/\",\"name\":\"Notifications Web Push: Meilleures pratiques 5 pour stimuler les conversions de commerce \u00e9lectronique - 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