{"id":17196,"date":"2018-07-19T10:23:45","date_gmt":"2018-07-19T10:23:45","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=17146\/"},"modified":"2020-08-26T10:23:51","modified_gmt":"2018-07-19T12:30:38","slug":"5-prestashop-modules-to-accelerate-the-conversion-rate-of-your-prestashop-store","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/prestashop-blog-fr\/5-prestashop-modules-to-accelerate-the-conversion-rate-of-your-prestashop-store\/","title":{"rendered":"5 Prestashop Modules to Accelerate the Conversion Rate of your Prestashop Store"},"content":{"rendered":"

<\/head><\/p>\n

\u00cates-vous \u00e9nerv\u00e9 avec le faible taux de conversion du site? Chaque propri\u00e9taire de boutique eCommerce a pour objectif d'augmenter son taux de conversion. Leur motivation principale devrait \u00eatre d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur \u00e0 chaque \u00e9tape de l'entonnoir de conversion, afin que les visiteurs du magasin soient constamment motiv\u00e9s \u00e0 passer leur commande. Optimisation de la page du produit, les pages d'atterrissage du site Web est un must quand il s'agit de la fid\u00e9lisation des clients. En outre, les e-commer\u00e7ants devraient rester en contact avec d'autres avanc\u00e9es technologiques, les tendances du march\u00e9 afin d'amplifier l'engagement de l'utilisateur.<\/p>\n

\"augmenter<\/a><\/p>\n

Si vous poss\u00e9dez un site de commerce \u00e9lectronique bas\u00e9 sur Prestashop et que vous rencontrez des probl\u00e8mes de faible conversion, cet article peut vous aider. Il y a beaucoup d'addon disponible pour Prestashop qui peut rendre votre site Web interactif et peut vous aider \u00e0 augmenter le taux de conversion. Ici, je partage quelques-uns Addons Prestashop<\/a> ce qui pourrait am\u00e9liorer l'exp\u00e9rience d'achat des clients et augmenter le taux de conversion de votre magasin.<\/p>\n

Comment convertir les visiteurs de votre site en acheteurs?<\/h2>\n

Si vos clients quittent le magasin apr\u00e8s avoir ajout\u00e9 les produits au panier \u00e0 cause de certaines raisons, alors vous devez g\u00e9rer l'abandon du panier. Afin de ramener le client \u00e0 votre magasin, Knowband propose l'extension de chariot abandonn\u00e9e Prestashop.<\/p>\n

\"Am\u00e9liorer<\/a><\/p>\n

Addon Cart Abandonn\u00e9 Prestashop<\/a> fournit une interface facile \u00e0 comprendre \u00e0 l'administrateur du magasin afin de suivre les paniers abandonn\u00e9s sur leur site. Le plugin r\u00e9pertorie les d\u00e9tails du panier des visiteurs du magasin qui ont laiss\u00e9 des produits dans leur panier. Avec l'approche automatis\u00e9e de l'extension de panier abandonn\u00e9e Prestashop, l'administrateur peut envoyer des rappels en s\u00e9rie \u00e0 ces clients avec des remises et d'autres offres. Le rappel constant peut les obliger \u00e0 retourner au magasin et \u00e0 passer la commande. Les mod\u00e8les d'e-mails pr\u00eats \u00e0 l'emploi facilitent l'envoi d'e-mails de suivi par les e-marketers. Le module d'extension de r\u00e9cup\u00e9ration du panier Prestashop Abandoned suit \u00e9galement la langue des clients et envoie des e-mails de suivi personnalis\u00e9s avec leur nom complet dans leur propre langue.<\/p>\n

\"prestashop-cart-abandon\"<\/a><\/p>\n

Comment engager les visiteurs du site?<\/h2>\n

Il y a des moments o\u00f9 le client atterrit sur votre site Web, mais quittez le site sans rien acheter. Traiter le taux de rebond et de sortie du site est un autre probl\u00e8me qui pourrait avoir un impact sur la conversion de votre magasin. Cela peut \u00eatre g\u00e9r\u00e9 en stimulant l'engagement de l'utilisateur et en lui donnant des raisons imp\u00e9rieuses de rester. Pour augmenter l'interaction entre le client et votre magasin, vous pouvez essayer Addon de popups de sortie Prestashop<\/a>.<\/p>\n

\"chariot<\/a><\/p>\n

L'extension contextuelle d'intention de sortie Prestashop affiche une fen\u00eatre contextuelle d'abonnement interactive chaque fois que le client a l'intention de quitter le site. Ceci est fait en suivant le mouvement de la souris du visiteur. La fen\u00eatre de sortie conventionnelle permet \u00e0 l'administrateur d'offrir des r\u00e9ductions au visiteur du magasin au moment o\u00f9 il a l'intention de quitter. Ainsi, les visiteurs pourraient reconsid\u00e9rer leur sortie. De plus, les acheteurs doivent entrer leurs identifiants de courriels afin de r\u00e9clamer les rabais. Cela augmente la base de courrier \u00e9lectronique du site. L'extension d'abonnement e-mail d'intention de sortie Prestashop offre \u00e9galement l'int\u00e9gration MailChimp qui facilite le marketing par e-mail. L'administrateur du magasin peut concevoir la fen\u00eatre de sortie correspondant au th\u00e8me du site Web en ajoutant une image d'arri\u00e8re-plan personnalis\u00e9e et des codes CSS et JS personnalis\u00e9s.<\/p>\n

Comment proposer plus de produits connexes au client?<\/h2>\n

La vente \u00e0 d\u00e9couvert et la vente crois\u00e9e sont un autre moyen facile de motiver les clients \u00e0 acheter plus. Proposer des produits similaires et connexes aux clients sur la page du produit elle-m\u00eame. Pour cette offre Knowband Prestashop Automatic Produits connexes<\/a>.<\/p>\n

\"montrer<\/a><\/p>\n

Le module Produit associ\u00e9 automatique Prestashop aide le propri\u00e9taire du magasin \u00e0 d\u00e9finir des produits connexes qui aideront le propri\u00e9taire du magasin \u00e0 augmenter la valeur moyenne du panier d'un achat individuel sur votre boutique.<\/p>\n

Comment partager votre mise \u00e0 jour avec votre client?<\/h2>\n

Parfois, le client est pr\u00eat \u00e0 acheter le produit, mais le produit est en rupture de stock ou le tarif est trop \u00e9lev\u00e9 pour le client. Cela peut vous faire perdre quelques conversions faciles. Comment votre client pourra-t-il obtenir la mise \u00e0 jour que le produit est r\u00e9approvisionn\u00e9 et disponible avec un rabais? Knowband Addon de notification de mise \u00e0 jour de produit Prestashop<\/a> Est la solution.<\/p>\n

\"produit-mise<\/a><\/p>\n

Les clients peuvent s'abonner pour recevoir une notification par e-mail concernant l'inventaire ou le changement de prix d'un produit particulier. Cette extension de notification de mise \u00e0 jour du produit Prestashop r\u00e9pertorie ensuite l'abonnement et permet \u00e0 l'administrateur du magasin d'envoyer les mails au client abonn\u00e9 lorsque la liste de souhaits est r\u00e9approvisionn\u00e9e. Le module Prestashop envoie automatiquement un email aux clients abonn\u00e9s lorsque le produit est en stock ou que son prix est modifi\u00e9.<\/p>\n

Comment rediriger votre client vers votre site Web?<\/h2>\n

Parfois, les clients aiment un produit, mais ce n'est pas en stock. Vous pouvez mettre \u00e0 jour l'inventaire plus tard, mais comment votre client pourra-t-il conna\u00eetre la mise \u00e0 jour?<\/p>\n

\"de<\/a><\/p>\n

Module de notification de retour en stock Prestashop<\/a> envoie un e-mail de rappel au client abonn\u00e9. D\u00e8s que le produit est r\u00e9approvisionn\u00e9, cet addon envoie le mail et le client atterrit \u00e0 nouveau sur votre site. Avec l'aide de ce plugin de notification de stock Prestashop, les clients peuvent s'abonner \u00e0 l'alerte e-mail de retour en stock sur les produits en rupture de stock. Lorsque le produit est disponible, le module envoie automatiquement le courrier au client.<\/p>\n

\"l&#39;engagement<\/a><\/p>\n

L'addon Prestashop mentionn\u00e9 ci-dessus aidera non seulement \u00e0 augmenter le taux de conversion, mais rendra \u00e9galement le site Web attrayant et convivial. Alors, optimisez votre site web avec ces addons quickfire et booster la conversion du site<\/a>.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cates-vous \u00e9nerv\u00e9 avec le faible taux de conversion du site? Chaque propri\u00e9taire de boutique eCommerce a pour objectif d'augmenter son taux de conversion. Leur motivation principale devrait \u00eatre d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur \u00e0 chaque \u00e9tape de l'entonnoir de conversion, afin que les visiteurs du magasin soient constamment motiv\u00e9s \u00e0 passer leur commande. Optimisation de la […]<\/p>\n","protected":false},"author":2,"featured_media":17159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[354],"tags":[2314,2316,2317,2319,2315,2318],"class_list":["post-17196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop-blog-fr","tag-addon-cart-abandonn-prestashop","tag-addon-de-popups-de-sortie-prestashop","tag-automatic-related-products-addon","tag-custyomer-engagement","tag-module-de-notification-de-retour-en-stock-prestashop","tag-taux-de-conversion"],"acf":[],"yoast_head":"\n5 Prestashop Modules to Accelerate the Conversion Rate of your Prestashop Store - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/prestashop-blog-fr\/5-prestashop-modules-to-accelerate-the-conversion-rate-of-your-prestashop-store\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Prestashop Modules to Accelerate the Conversion Rate of your Prestashop Store - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"\u00cates-vous \u00e9nerv\u00e9 avec le faible taux de conversion du site? 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