{"id":11635,"date":"2017-12-13T13:27:15","date_gmt":"2017-12-13T13:27:15","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11635\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-12-18T07:12:55","slug":"2018-alert-lavenir-du-marketing-par-courriel","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/2018-alert-lavenir-du-marketing-par-courriel\/","title":{"rendered":"2018 Alert &#8211; L&#8217;avenir du marketing par courriel"},"content":{"rendered":"<div class=\"entry-content\">\n<p style=\"text-align: justify;\">Non seulement courriel est l&#8217;\u00a0un des moyens les\u00a0plus rentables pour atteindre \u00e0 l&#8217;auditoire cible, il est un moyen de\u00a0promotion que m\u00eame les clients pr\u00e9f\u00e8rent.\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow\">Les e &#8211;\u00a0mails sont 40 fois plus efficace en mati\u00e8re d&#8217;acquisition de\u00a0nouveaux clients par rapport aux diff\u00e9rentes plate &#8211;\u00a0forme de m\u00e9dias sociaux<\/a>.\u00a0En l&#8217;an 2018, il devrait cro\u00eetre de 3%.\u00a0En 2018, les\u00a0donn\u00e9es sont grandes devrait devenir encore plus.\u00a0Les e-commer\u00e7ants vont recueillir davantage de\u00a0donn\u00e9es avant de\u00a0cr\u00e9er les campagnes e &#8211;\u00a0mail.<\/p>\n<p style=\"text-align: justify;\">Comme nous sommes \u00e0 la fin du 3\u00e8me trimestre de l&#8217;ann\u00e9e, voici quelques-uns des plats \u00e0 emporter pour le marketing par courriel:<\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/go.demandwave.com\/rs\/306-MLQ-910\/images\/2016-State-of-B2B-Digital-Marketing.pdf\" target=\"_blank\" rel=\"nofollow\">75% des professionnels conviennent<\/a>\u00a0que le\u00a0marketing par courriel est toujours le num\u00e9ro un pour l&#8217;\u00a0outil de marketing.<\/li>\n<li><a href=\"https:\/\/mapp.com\/fileadmin\/user_upload\/Resource_center\/downloads\/Mapp_The_marketers_roadmap_for_success_in_2017_Infographic_EN.pdf\" target=\"_blank\" rel=\"nofollow\">60% des consommateurs<\/a>\u00a0acceptent que les\u00a0courriels promotionnels influent sur\u00a0leur d\u00e9cision d&#8217;achat.<\/li>\n<li><a href=\"https:\/\/litmus.com\/lp\/state-of-email-2017\" target=\"_blank\" rel=\"nofollow\">54% des e &#8211;\u00a0mails ont \u00e9t\u00e9 ouverts sur les\u00a0appareils mobiles cette ann\u00e9e<\/a>.<\/li>\n<li><a href=\"https:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"nofollow\">Avec un taux de 100,95% click-through<\/a>\u00a0par rapport \u00e0 la liste non segment\u00e9, la\u00a0segmentation de la\u00a0liste est la meilleure strat\u00e9gie en mati\u00e8re de renforcement le taux d&#8217;\u00a0ouverture de la campagne e &#8211;\u00a0mail.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Avec un \u0153il dans les statistiques mentionn\u00e9es ci-dessus, voici quelques-unes des tendances qui devraient \u00eatre le changeur de jeu dans l&#8217;ann\u00e9e \u00e0 venir.<\/p>\n<h2 style=\"text-align: justify;\">Email optimis\u00e9 pour mobile<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11632\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg 2070w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-300x188.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-768x482.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-1024x643.jpg 1024w\" alt=\"Optimis\u00e9 | site Web | Knowband\" width=\"510\" height=\"320\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Les utilisateurs mobiles ont \u00e9t\u00e9 d&#8217;abord sur une hausse depuis un certain temps.\u00a0Cette ann\u00e9e a observ\u00e9 une augmentation marginale des utilisateurs mobiles.\u00a0Il est inutile de dire que les appareils mobiles sera bient\u00f4t le sur les ordinateurs de bureau.\u00a0Le responsive design ne sera plus un avantage suppl\u00e9mentaire.\u00a0Voici quelques-uns des conseils que vous pouvez prendre en compte \u00e0 cet \u00e9gard.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Il est, en fait, un must have.\u00a0Les consommateurs attir\u00e9s par le contenu avec des images convaincantes, m\u00eame dans l&#8217;avenir.\u00a0De plus, d\u00e9lai de 1 seconde dans le temps de la charge conduit \u00e0 une baisse de 7% conversion.<\/li>\n<li>Donc, la meilleure fa\u00e7on de faire face \u00e0 cette situation est de r\u00e9duire la taille du fichier sans compromettre la qualit\u00e9.<\/li>\n<li>Augmenter la taille des liens et des boutons d&#8217;appel \u00e0 l&#8217;action.<\/li>\n<li>Optez pour les mod\u00e8les de courriel adapt\u00e9s.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>Le contenu dynamique<\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11631\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png 823w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-300x196.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-768x503.png 768w\" alt=\"Le contenu dynamique\" width=\"509\" height=\"333\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Intelligence artificielle (IA) et les technologies d&#8217;apprentissage de la machine sont l&#8217;avenir de l&#8217;e-marketing.\u00a0Il est certainement un facteur de trouver un avantage pour votre campagne de marketing par courriel.\u00a0Adobe est l&#8217;une des entreprises qui a d\u00e9j\u00e0 pr\u00eats pour la technologie futuriste.\u00a0Il est grand temps de se pr\u00e9parer pour les e-commer\u00e7ants \u00e0 se plonger dans l&#8217;IA.\u00a0Parall\u00e8lement \u00e0 cela, le contenu reste le roi d&#8217;ann\u00e9e en ann\u00e9e.\u00a0Sans un contenu dynamique, vous ne pouvez pas convaincre vos clients de prendre vos solutions.\u00a0L&#8217;utilisation de vid\u00e9os dans la campagne de marketing par courriel occupe une premi\u00e8re place quand il s&#8217;agit d&#8217;assurer les conversions.\u00a0Enrobage vid\u00e9os et autres animations peuvent en dire long sur votre marque.\u00a0Les liens jouables sont une belle fa\u00e7on de connecter le contenu de l&#8217;e-mail avec le site Web ou votre cha\u00eene YouTube.\u00a0Ainsi, la promotion subtile peut augmenter votre trafic sur le site.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Tirant parti de la puissance des m\u00e9dias sociaux<\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11630\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg 1000w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-300x166.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-768x425.jpg 768w\" alt=\"Des m\u00e9dias sociaux \" width=\"542\" height=\"300\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Alors que les m\u00e9dias sociaux a fait son impact dans tous les aspects du commerce \u00e9lectronique, e-mail marketing est pas different.This est l&#8217;un des derniers progression dans cet aspect.\u00a0La bonne commercialisation ne devrait pas laisser de chances d&#8217;augmenter les adeptes des m\u00e9dias sociaux.\u00a0Int\u00e9grer les options de partage social dans les e-mails.\u00a0Cela vous donne une autre plate-forme pour engager votre public cible et d&#8217;augmenter la popularit\u00e9 de votre site sur la plate-forme sociale.\u00a0Voici une liste de quelques-unes des choses que vous pouvez faire \u00e0 cet \u00e9gard:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ajouter des ic\u00f4nes de partage social dans l&#8217;e-mail, de sorte que, les clients peuvent directement comme vos pages au lieu de les chercher Twitter, Facebook et autres.<\/li>\n<li>Invitez-les \u00e0 se connecter avec vous en appuyant sur le bouton d&#8217;abonnement.<\/li>\n<li>Fournir les incitations en \u00e9change de la Comme, Partager, Retweet et autres.<\/li>\n<li>Avec l&#8217;introduction de l&#8217;intelligence artificielle dans l&#8217;e-marketing, une bo\u00eete de r\u00e9ception plus intelligent pourrait \u00eatre plus proche.\u00a0En fait, les logiciels sont d\u00e9j\u00e0 que des analyses.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">L&#8217;interaction nivelant avec gamification<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11629\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg 1050w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-768x512.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-1024x683.jpg 1024w\" alt=\"Mobile App Gamification\" width=\"434\" height=\"289\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Gamification des sites Web a nivel\u00e9 l&#8217;engagement des propri\u00e9taires de magasin de commerce \u00e9lectronique en termes de fid\u00e9lisation de la\u00a0client\u00e8le et un\u00a0meilleur engagement.\u00a0M\u00eame les interactifs\u00a0<a href=\"https:\/\/www.knowband.com\/blog\/fr\/commerce-electronique\/black-friday-et-cyber-%E2%80%8B%E2%80%8Blundi-throw-back-les-lecons-que-vous-pouvez-apprendre-partir-de-2016\/\" target=\"_blank\">pop-ups d&#8217;abonnement e &#8211;\u00a0mail<\/a>\u00a0a prouv\u00e9 une aubaine pour augmenter l&#8217;abonnement des sites.\u00a0La conception et la\u00a0fonction interactive aider les e-marketing stimuler l&#8217;\u00a0engagement aupr\u00e8s des clients et prospects augmenter.\u00a0Voici quelques &#8211;\u00a0unes des innovations que vous pouvez inclure dans la campagne de marketing par courriel.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Les comptes \u00e0 rebours peuvent cr\u00e9er une impression d&#8217;urgence et de motiver l&#8217;achat d&#8217;impulsion.<\/li>\n<li>Inviter les clients \u00e0 participer au sondage, des questionnaires et des sondages.\u00a0les offre des r\u00e9ductions en retour.\u00a0Cela leur donnerait une impression de frapper une bonne affaire.\u00a0Cela peut augmenter les conversions encore plus.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>M\u00e9fiez-vous du Spam<\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11628\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-300x131.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-768x336.jpg 768w\" alt=\"Spam\" width=\"603\" height=\"264\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">2018 verra une augmentation de la protection anti-spam.\u00a0Les e-commer\u00e7ants devront veiller \u00e0 ce que les b\u00e9n\u00e9ficiaires ont opt\u00e9 pour recevoir les e-mails.\u00a0Dans le cas contraire, il y aura de plus grandes chances de Spam Act.\u00a0La meilleure fa\u00e7on de vous assurer que les e-mails vont \u00e0 la bo\u00eete de r\u00e9ception du r\u00e9cepteur est de les envoyer \u00e0 des gens qui ont demand\u00e9 \u00e0 vous entendre.\u00a0Ne pas ternir votre r\u00e9putation en envoyant des mails \u00e0 des gens qui n&#8217;ont pas demand\u00e9 de vous entendre.\u00a0L&#8217;envoi des e-mails \u00e0 l&#8217;auditoire qui attendent avec impatience de recevoir, d&#8217;augmenter les chances d&#8217;obtenir la liste blanche de votre domaine.\u00a0Depuis, Google est en constante \u00e9volution de l&#8217;algorithme, les e-commer\u00e7ants ont besoin pour rester au courant pour eux et g\u00e9rer leur campagne en cons\u00e9quence.<\/p>\n<h2 style=\"text-align: justify;\"><strong>En conclusion mots<\/strong><\/h2>\n<p style=\"text-align: justify;\">M\u00eame en 2018, le\u00a0marketing par courriel continuera d&#8217;\u00eatre au centre des affaires aux communications des consommateurs.\u00a0M\u00eame si elle est consid\u00e9r\u00e9e comme classique, les e &#8211;\u00a0mails promotionnels continueront de contribuer \u00e0 la conversion des sites de commerce \u00e9lectronique.\u00a0Avec la popularit\u00e9 croissante, les technologies dans ce domaine augmente aussi.\u00a0Le\u00a0<a href=\"https:\/\/www.knowband.com\/fr\/prestashop-mailchimp-automation\" target=\"_blank\">module d&#8217;automatisation MailChimp<\/a>\u00a0et des\u00a0outils comme cela peut vous aider \u00e0\u00a0atteindre vos objectifs avec un\u00a0minimum d&#8217;\u00a0effort.\u00a0Cependant, juste coller aux outils de marketing ne suffit pas.\u00a0Assurez -vous\u00a0l&#8217;e &#8211;\u00a0mail d\u00e9clenche interactif et ajouter un peu d&#8217;innovation.\u00a0Gardez les\u00a0tests si les\u00a0<a href=\"https:\/\/www.knowband.com\/blog\/fr\/prestashop-blog-fr\/sont-les-e-mails-promotionnels-bon-5-raisons-pour-lesquelles-vous-pouvez-etre-certain\/\" target=\"_blank\">e &#8211;\u00a0mails sont bons<\/a>\u00a0pour votre conversion.\u00a0R\u00e9organiser votre strat\u00e9gie e &#8211;\u00a0mail selon les tendances et les r\u00e9sultats changeants continueront \u00e0 verser.<\/p>\n<p><strong>Informations connexes:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/fr\/commerce-electronique\/7-logiciels-de-marketing-par-courriel-pour-les-petites-entreprises\/\" target=\"_blank\">7 logiciels de marketing par courriel pour les petites entreprises<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/fr\/commerce-electronique\/comment-generer-des-conversions-de-commerce-electronique-par-e-mail-marketing\/\" target=\"_blank\">Comment g\u00e9n\u00e9rer des conversions de commerce \u00e9lectronique par e-mail marketing?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/fr\/commerce-electronique\/ce-que-nous-savons-sur-le-marketing-par-courriel-et-ce-que-nous-ne-savons-pas\/\" target=\"_blank\">Ce que nous savons sur le marketing par courriel et ce que nous ne savons pas<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Non seulement courriel est l&#8217;\u00a0un des moyens les\u00a0plus rentables pour atteindre \u00e0 l&#8217;auditoire cible, il est un moyen de\u00a0promotion que m\u00eame les clients pr\u00e9f\u00e8rent.\u00a0Les e &#8211;\u00a0mails sont 40 fois plus efficace en mati\u00e8re d&#8217;acquisition de\u00a0nouveaux clients par rapport aux diff\u00e9rentes plate &#8211;\u00a0forme de m\u00e9dias sociaux.\u00a0En l&#8217;an 2018, il devrait cro\u00eetre de 3%.\u00a0En 2018, les\u00a0donn\u00e9es sont [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[158,148],"tags":[1166,57],"class_list":["post-11635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce-electronique","category-non-classifiee","tag-alerte-e-commerce-2018","tag-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Alert - L&#039;avenir du marketing par courriel - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/2018-alert-lavenir-du-marketing-par-courriel\/\" 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