{"id":821940,"date":"2024-04-05T11:47:31","date_gmt":"2024-04-05T11:47:31","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=821934\/"},"modified":"2025-12-29T06:28:43","modified_gmt":"2025-12-29T06:28:43","slug":"alerta-importante-%c2%a1universal-analytics-ser%c3%a1-eliminado-gradualmente-por-google","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/alerta-importante-%c2%a1universal-analytics-ser%c3%a1-eliminado-gradualmente-por-google\/","title":{"rendered":"Alerta importante de Knowband: \u00a1Universal Analytics ser\u00e1 eliminado gradualmente por Google!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google pide a los usuarios que realicen una transici\u00f3n r\u00e1pida a Google Analytics 4 (GA4) para evitar la p\u00e9rdida de datos valiosos. A medida que evoluciona el panorama digital, Google ha anunciado su plan de descontinuar todos los servicios e interfaces de programaci\u00f3n de aplicaciones (API) de Universal Analytics (UA) antes del 1 de julio. Adem\u00e1s, esta medida significa un cambio fundamental hacia <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\"><span style=\"font-weight: 400;\">Google Analytics 4 (GA4)<\/span><\/a><span style=\"font-weight: 400;\">, lo que marca el fin del acceso a las propiedades de la UA a trav\u00e9s de la interfaz de Google Analytics y sus API a partir de julio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para los usuarios que a\u00fan no han adoptado GA4, Google enfatiza la urgencia de migrar.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La transici\u00f3n no es s\u00f3lo una necesidad t\u00e9cnica sino una oportunidad para aprovechar capacidades anal\u00edticas m\u00e1s sofisticadas que ofrece GA4. A diferencia de su predecesor, GA4 se centra en la recopilaci\u00f3n de datos que respeta la privacidad y ofrece una interfaz de usuario m\u00e1s intuitiva, modelos de aprendizaje autom\u00e1tico mejorados y capacidades de seguimiento multiplataforma. Adem\u00e1s, estas funciones est\u00e1n dise\u00f1adas para proporcionar informaci\u00f3n m\u00e1s profunda sobre el comportamiento del usuario y mejorar la precisi\u00f3n de las decisiones basadas en datos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a1Por qu\u00e9 la acci\u00f3n inmediata es esencial!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los datos son uno de los activos m\u00e1s importantes de un sitio web en l\u00ednea. Por lo mismo, se vuelve fundamental proteger el mismo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Retrasar el proceso de migraci\u00f3n plantea un riesgo importante de p\u00e9rdida de datos, lo que podr\u00eda afectar irreversiblemente la eficacia de las estrategias de marketing y el rendimiento de las campa\u00f1as. Por lo tanto, para facilitar una transici\u00f3n sin problemas, Google ha puesto a disposici\u00f3n una gu\u00eda de migraci\u00f3n completa que describe instrucciones paso a paso.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a1T\u00e9cnicas de preservaci\u00f3n de datos!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Preservar los datos hist\u00f3ricos es crucial. <\/span><a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=14090456\"><span style=\"font-weight: 400;\">Centro de ayuda de Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> detalla varias metodolog\u00edas para exportar datos de propiedades de UA. Para aquellos con propiedades de Universal Analytics 360 que quieran exportar datos hist\u00f3ricos a trav\u00e9s de BigQuery, es imperativo comenzar este proceso de inmediato. Despu\u00e9s de la transici\u00f3n, los datos exportados seguir\u00e1n siendo accesibles dentro de BigQuery, lo que garantiza la continuidad del an\u00e1lisis y los informes de datos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Comprender los cambios:<\/span><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-821937 size-full\" title=\"Comprender los cambios en Google Analytics 4 | Knowband\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\" alt=\"Comprender los cambios en Google Analytics 4 | Knowband\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Seguimiento de conversiones: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La discontinuaci\u00f3n de UA detendr\u00e1 el seguimiento de nuevas conversiones. Esto podr\u00eda afectar significativamente la optimizaci\u00f3n de las campa\u00f1as publicitarias, particularmente para aquellas que utilizan las estrategias de Smart Bidding de Google.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Listas de audiencia:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con el cierre de Universal Analytics, las listas de audiencia personalizadas utilizadas para la segmentaci\u00f3n en campa\u00f1as publicitarias dejar\u00e1n de estar disponibles, lo que podr\u00eda disminuir la eficacia de la campa\u00f1a. Sin embargo, puede acceder a funciones m\u00e1s avanzadas con GA4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integraci\u00f3n API:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las solicitudes de API posteriores a la UA relacionadas con Universal Analytics no se procesar\u00e1n. Esto incluye solicitudes de eliminaci\u00f3n de datos a trav\u00e9s de la API de eliminaci\u00f3n de usuarios, lo que afecta la funcionalidad de herramientas anal\u00edticas como Looker Studio.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">An\u00e1lisis de atribuci\u00f3n:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La desaparici\u00f3n de los proyectos de atribuci\u00f3n dentro de Google Analytics resalta la necesidad de que los especialistas en marketing adapten su modelo de atribuci\u00f3n en GA4. Garantizar\u00e1 la comprensi\u00f3n continua de los puntos de contacto con el cliente y las rutas de conversi\u00f3n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a1Al final!<\/span><\/h2>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/12938611?hl=en\"><span style=\"font-weight: 400;\">Transici\u00f3n a GA4<\/span><\/a><span style=\"font-weight: 400;\"> no es solo un cambio obligatorio, sino una oportunidad para aprovechar an\u00e1lisis avanzados que pueden impulsar decisiones de marketing m\u00e1s matizadas y efectivas. Las funciones integrales de GA4, dise\u00f1adas para satisfacer las demandas de un entorno digital que prioriza la privacidad, ofrecen a las empresas las herramientas para prosperar en un espacio en l\u00ednea cada vez m\u00e1s competitivo.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google pide a los usuarios que realicen una transici\u00f3n r\u00e1pida a Google Analytics 4 (GA4) para evitar la p\u00e9rdida de datos valiosos. A medida que evoluciona el panorama digital, Google ha anunciado su plan de descontinuar todos los servicios e interfaces de programaci\u00f3n de aplicaciones (API) de Universal Analytics (UA) antes del 1 de julio. [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":821991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[218],"tags":[30386,620,30387,30396,33772,33768,33776,30397],"class_list":["post-821940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-ga4","tag-google-analytics","tag-google-analytics-4","tag-google-tag-director","tag-transicin-analtica","tag-universal-analytics","tag-versin-ga4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alerta importante de Knowband: \u00a1Universal Analytics ser\u00e1 eliminado gradualmente por Google! - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/alerta-importante-\u00a1universal-analytics-ser\u00e1-eliminado-gradualmente-por-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alerta importante de Knowband: \u00a1Universal Analytics ser\u00e1 eliminado gradualmente por Google! - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google pide a los usuarios que realicen una transici\u00f3n r\u00e1pida a Google Analytics 4 (GA4) para evitar la p\u00e9rdida de datos valiosos. 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