{"id":818563,"date":"2022-11-23T06:00:43","date_gmt":"2022-11-23T06:00:43","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818551\/"},"modified":"2022-11-23T06:01:21","modified_gmt":"2022-11-23T06:01:21","slug":"%c2%bfc%c3%b3mo-configurar-ga4-google-analytics-4-con-shopify-store","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/%c2%bfc%c3%b3mo-configurar-ga4-google-analytics-4-con-shopify-store\/","title":{"rendered":"\u00bfC\u00f3mo configurar GA4 – Google Analytics 4 con Shopify Store?"},"content":{"rendered":"

<\/head>Google ha anunciado recientemente que el amado Google Analytics <\/a><\/strong>La versi\u00f3n Universal Analytics ya no estar\u00e1 en servicio en junio de 2023. Adem\u00e1s, los amantes de la UA encuentran impactantes las noticias ya que Google comparti\u00f3 una actualizaci\u00f3n. Como no podr\u00e1 cambiar sus datos de Universal Analytics a la versi\u00f3n 4 de Google Analytics.\ufffdPor lo tanto, se vuelve necesario comprender el flujo de trabajo de GA4 de manera prioritaria y comenzar a recopilar nuevos datos para su negocio. Aunque Google considera que GA4 es una gran actualizaci\u00f3n, la pregunta es \u00bfcu\u00e1les son las nuevas funciones que encontrar\u00e1 en GA4?<\/span><\/p>\n

Por lo tanto, en el art\u00edculo mencionado a continuaci\u00f3n, hemos tratado de cubrir la batalla GA4 vs UA, as\u00ed como la gu\u00eda paso a paso para conectar GA4 con su tienda Shopify. Comencemos con el<\/span> ventajas de GA4 sobre Google Universal Analytics.<\/p>\n

Ventajas de GA4 sobre Google Universal Analytics<\/b><\/h2>\n

\"ventajas<\/p>\n

Diferencia de interfaz:<\/h3>\n

Si est\u00e1 familiarizado con GA3 (Universal Analytics), puede notar varias modificaciones en la interfaz de GA4. La mayor\u00eda de las opciones se reemplazan o eliminan en la \u00faltima actualizaci\u00f3n de Google Analytics.\"evento<\/a><\/p>\n

Por otra parte, en Google Analytics versi\u00f3n 4<\/a><\/strong> los informes se generan solo cuando establece un evento de seguimiento<\/a><\/strong> por lo mismo. Otra raz\u00f3n por la que la interfaz y los informes difieren de UA es que GA4 est\u00e1 desarrollado en Firebase Analytics.<\/span><\/p>\n

Configuraci\u00f3n del flujo de datos:<\/h3>\n

Una de las principales diferencias que diferencian a GA4 de la versi\u00f3n de Universal Analytics es que los usuarios no tendr\u00e1n la opci\u00f3n de crear las vistas en la versi\u00f3n 4 de Google Analytics.<\/span><\/p>\n

Donde en la versi\u00f3n actual GA3, los usuarios de Analytics obtienen una opci\u00f3n para crear vistas para analizar los comportamientos de los clientes.<\/span><\/p>\n

Adem\u00e1s, una de las principales caracter\u00edsticas que Google agreg\u00f3 en la actualizaci\u00f3n de GA4 es que ahora podr\u00e1 crear flujos de datos en sus aplicaciones y sitios web.<\/span><\/p>\n

Seguimiento de eventos:<\/strong><\/h3>\n

En el caso del seguimiento de eventos, Google Analytics 4 proporciona m\u00e1s flexibilidad que Universal Analytics. Donde en las versiones GA3, los usuarios ten\u00edan una opci\u00f3n para crear eventos en el formato categor\u00eda-acciones-etiqueta-valor.<\/span><\/p>\n

Por otro lado, en la actualizaci\u00f3n reciente ahora los usuarios de GA4 podr\u00e1n crear eventos con solo nombres de eventos y par\u00e1metros de eventos.<\/span><\/p>\n

Interfaz de eventos GA4:<\/strong><\/h2>\n

\"interfaz<\/a><\/p>\n

Tambi\u00e9n, trabaja para Google Analytics<\/a><\/strong> proporciona opciones para rastrear recopilaciones autom\u00e1ticas, eventos de medici\u00f3n mejorados, eventos recomendados y eventos personalizados. Adem\u00e1s, si desea verificar el evento de medici\u00f3n mejorado y recopilado autom\u00e1ticamente, ni siquiera necesitar\u00e1 tocar sus c\u00f3digos. Como los siguientes detalles se obtienen autom\u00e1ticamente.<\/span><\/p>\n

La \u00fanica condici\u00f3n que requiere estar all\u00ed para el trabajo es que debe haber instalado gtag.js implementado desde Google Tag Manager o directamente. <\/span>Estos son algunos <\/span>de las diferencias que notas en la versi\u00f3n GA4. Adem\u00e1s, se considera que los usuarios encontrar\u00e1n nuevos flujos de datos y usabilidad con la ayuda de la versi\u00f3n GA4.<\/span><\/p>\n

Nuestro pr\u00f3ximo punto de discusi\u00f3n es c\u00f3mo integrar GA4 con Shopify. Antes de inicializar la integraci\u00f3n, hay algunos puntos a considerar. Por ejemplo, todo su proceso de integraci\u00f3n depender\u00e1 de la versi\u00f3n de Shopify que est\u00e9 utilizando al final.<\/span><\/p>\n

Por ejemplo, los vendedores de Shopify Plus tienen la opci\u00f3n de incluir Google Tag Manager en todas las p\u00e1ginas del sitio web. Incluyendo la p\u00e1gina de pago del sitio web. Por otro lado, si no est\u00e1 utilizando la versi\u00f3n Shopify Plus, puede agregar el c\u00f3digo de seguimiento en todas las p\u00e1ginas, excepto en la p\u00e1gina de pago del sitio web.<\/span><\/p>\n

Por lo tanto, para integrar Google Analytics 4 con su tienda en l\u00ednea est\u00e1ndar de Shopify, deber\u00e1 seguir los pasos que se mencionan a continuaci\u00f3n.<\/span><\/p>\n

Paso 1: <\/span>Pegue el c\u00f3digo de seguimiento en theme.liquid:<\/span><\/h3>\n

Para el paso inicial, dir\u00edjase a la tienda en l\u00ednea. En todas las opciones que aparecen, elige Temas. All\u00ed encontrar\u00e1s los temas. archivo l\u00edquido. Todo lo que necesita hacer es pegar su c\u00f3digo de seguimiento entre las etiquetas principales. Adem\u00e1s, deber\u00e1 cambiar las instancias de G-Example con su ID de medici\u00f3n (busque lo mismo en el flujo de datos GA4).<\/span><\/p>\n

\"paso-1-integrando-google-analytics-4-con-tu-tienda-online-shopify-est\u00e1ndar\"<\/a><\/p>\n

Paso 2: <\/span>Agregue el c\u00f3digo a la p\u00e1gina de confirmaci\u00f3n de su pedido:<\/span><\/h3>\n

Despu\u00e9s de terminar con el primer paso, aqu\u00ed viene el siguiente. Para el siguiente paso, deber\u00e1 visitar la ruta a continuaci\u00f3n en su tienda Shopify. Configuraci\u00f3n>>Pagar>>P\u00e1gina de estado del pedido>>Scripts adicionales.<\/span><\/p>\n

\"paso-2-integrando-google-analytics-4-con-tu-tienda-online-shopify-est\u00e1ndar\"<\/a><\/p>\n

Paso 3<\/span>: Eliminar Shopify como referencia en GA4:<\/span><\/h3>\n

Despu\u00e9s de seguir los pasos primero y segundo, encontrar\u00e1 el trabajo hecho. Adem\u00e1s, si no desea mostrar las p\u00e1ginas de pago de Shopify como una referencia en sus informes, deber\u00e1 deshabilitarlas.<\/span><\/p>\n

Para la siguiente opci\u00f3n, necesitar\u00e1 una visita GA4. En su panel de control de Google Analytics 4. Dir\u00edgete al flujo de datos>>M\u00e1s configuraci\u00f3n de etiquetado>>Lista de referencias no deseadas.<\/span><\/p>\n

En la p\u00e1gina que aparece, todo lo que necesita hacer es ingresar a myshopify.com.<\/span><\/p>\n

En el final,<\/span><\/h2>\n

Al agregar GA4 a su sitio web con la ayuda del c\u00f3digo compartido anteriormente, deber\u00e1 cambiar la palabra clave G-EXAMPLE con su ID de medici\u00f3n. Adem\u00e1s, si est\u00e1 utilizando UA para su sitio web y planea cambiar a GA4, el presente es el momento adecuado.<\/span><\/p>\n

No solo porque los servicios son menos complicados, sino tambi\u00e9n porque no podr\u00e1 transferir sus datos de UA a GA4.\ufffd<\/span>Adem\u00e1s, si desea que nos encarguemos del proceso, puede enviarnos un correo a nuestro equipo de knowband<\/a><\/strong> en support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google ha anunciado recientemente que el amado Google Analytics La versi\u00f3n Universal Analytics ya no estar\u00e1 en servicio en junio de 2023. Adem\u00e1s, los amantes de la UA encuentran impactantes las noticias ya que Google comparti\u00f3 una actualizaci\u00f3n. Como no podr\u00e1 cambiar sus datos de Universal Analytics a la versi\u00f3n 4 de Google Analytics.\ufffdPor lo […]<\/p>\n","protected":false},"author":2,"featured_media":818559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[218],"tags":[30386,30398,30387,30395,30389,30396,30394,30397],"class_list":["post-818563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-ga4","tag-ga4-contra-ua","tag-google-analytics-4","tag-google-analytics-universal","tag-google-analytics-version-4","tag-google-tag-director","tag-identificador-de-medicin","tag-versin-ga4"],"acf":[],"yoast_head":"\n\u00bfC\u00f3mo configurar GA4 - Google Analytics 4 con Shopify Store? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/\u00bfc\u00f3mo-configurar-ga4-google-analytics-4-con-shopify-store\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo configurar GA4 - Google Analytics 4 con Shopify Store? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google ha anunciado recientemente que el amado Google Analytics La versi\u00f3n Universal Analytics ya no estar\u00e1 en servicio en junio de 2023. Adem\u00e1s, los amantes de la UA encuentran impactantes las noticias ya que Google comparti\u00f3 una actualizaci\u00f3n. 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