{"id":806957,"date":"2020-06-17T06:18:11","date_gmt":"2020-06-17T06:18:11","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805623\/"},"modified":"2020-06-18T16:59:53","modified_gmt":"2020-06-18T07:29:53","slug":"how-to-cross-sell-and-upsell","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/how-to-cross-sell-and-upsell\/","title":{"rendered":"How to Cross-sell and Upsell?"},"content":{"rendered":"

No siempre es necesario realizar llamadas en fr\u00edo o enviar la mayor parte de correos electr\u00f3nicos para cerrar un trato o aumentar las ventas. Si sabe c\u00f3mo realizar ventas ascendentes y cruzadas, su trabajo ser\u00e1 m\u00e1s f\u00e1cil.<\/p>\n

Venta cruzada y Upselling<\/a> son estrategias de marketing que le brindan una excelente oportunidad para obtener m\u00e1s ingresos o ganar m\u00e1s dinero con sus clientes existentes. Si se implementa bien, puede aumentar sus ventas por un margen significativo.<\/p>\n

Blog<\/a> dice que es entre 5 y 25 veces m\u00e1s desafiante adquirir un nuevo cliente que reteniendo uno existente<\/a>. Es porque los clientes existentes ya est\u00e1n familiarizados con su marca. Si est\u00e1n satisfechos con sus productos o servicios, probablemente volver\u00e1n a visitar su sitio web en el futuro y gastar\u00e1n m\u00e1s. Por otro lado, adquirir un nuevo cliente es un desaf\u00edo porque nunca antes hab\u00edan interactuado con su marca y tomar\u00e1 tiempo familiarizarse. Esta es la raz\u00f3n por la que las ventas ascendentes y cruzadas se consideran las mejores pr\u00e1cticas para obtener ventas de sus clientes existentes, ya que brindan el mejor ROI. Profundicemos m\u00e1s y comprendamos las t\u00e9cnicas de venta cruzada y venta adicional.<\/p>\n

\u00bfQu\u00e9 es la venta cruzada?<\/h2>\n

La venta cruzada es una t\u00e1ctica para alentar a los clientes a comprar productos relacionados junto con el producto principal. Por ejemplo, si un cliente ha comprado o est\u00e1 comprando un iPhone, se le puede recomendar que compre Apple Airpods junto con \u00e9l. Esto encaja bien con el producto que inicialmente vino a comprar, \u00bfverdad? Si est\u00e1n comprando un iPhone, les encantar\u00eda tener Airpods para escuchar m\u00fasica que generalmente cuesta alrededor de 235 USD. Esto agreg\u00f3 $ 235 en el valor del pedido refleja la venta cruzada.<\/p>\n

\u00bfQu\u00e9 es Upselling?<\/h2>\n

El upselling es la t\u00e1ctica de marketing para alentar a los clientes a comprar un producto final m\u00e1s alto que el que est\u00e1n comprando principalmente. Por ejemplo, cuando compra cualquier herramienta, generalmente viene con un plan b\u00e1sico y un plan premium; que obviamente tiene m\u00e1s funciones. El plan b\u00e1sico se establece de forma predeterminada durante la compra, pero usted empuja a los clientes a actualizarse al plan premium para disfrutar de m\u00e1s beneficios; eso es Upselling.<\/p>\n

Diferencia entre ventas cruzadas y ventas adicionales<\/h2>\n

A partir de las definiciones mencionadas anteriormente, podemos concluir que la venta cruzada implica presionar a los clientes para que compren productos relevantes para la compra principal, mientras que la venta adicional implica persuadir a los clientes para que compren una versi\u00f3n m\u00e1s cara o premium del producto. \u00c9sta es la diferencia, pero tanto el Upselling como el Cross-selling tienen similitudes, es decir, ambos tienden a incrementar el valor medio del pedido. Los estudios sugieren que las ventas adicionales son m\u00e1s efectivas que las ventas cruzadas, ya que es m\u00e1s f\u00e1cil convencer a alguien de que se actualice a un plan premium que convencerlo de que compre un producto nuevo y relacionado.<\/p>\n

4 formas de realizar ventas cruzadas y aumentar las ventas<\/h2>\n

Algunas de las mejores pr\u00e1cticas para la venta cruzada y la venta ascendente son:<\/p>\n

1. Conozca a su p\u00fablico<\/h3>\n

Es posible que conozca la personalidad del comprador, pero es importante comprender a su audiencia y conocerla m\u00e1s una vez que hayan comprado su producto. Analice su comportamiento de compra, utilice informaci\u00f3n demogr\u00e1fica y recopile sus realimentaci\u00f3n<\/a> para comprender sus motivos y desaf\u00edos para presentarles los productos m\u00e1s \u00fatiles que podr\u00eda aumentar y realizar ventas cruzadas.<\/p>\n

2. Se un buen oyente<\/h3>\n

Cuando intente realizar una venta cruzada o aumentar la venta de sus productos o servicios a sus clientes a trav\u00e9s de una llamada, aseg\u00farese de no volverse loco por ello. Los clientes descubrir\u00e1n en cuesti\u00f3n de segundos que solo est\u00e1 llamando para sacar dinero de su bolsillo si sigue presumiendo de lo buenos que son sus productos. Se un buen oyente. Pregunte si tuvieron una buena experiencia con su compra anterior. No tenga prisa por lanzar. Si tienen algo que contar, ya sea un deseo, una sugerencia o una queja; esc\u00fachelo con atenci\u00f3n y luego mencione c\u00f3mo sus productos o servicios pueden ser \u00fatiles para que obtengan lo que quieren.<\/p>\n

3. Proporcione una soluci\u00f3n relevante<\/h3>\n

Debe comprender que la venta cruzada y la venta adicional deben realizarse de la manera correcta, solo as\u00ed ser\u00e1 \u00fatil y dar\u00e1 resultados. Hasta que, ya menos que lo que est\u00e1 ofreciendo sea \u00fatil para los clientes en su compra actual o reciente, no traer\u00e1 ning\u00fan resultado positivo. Seguimiento del historial de compras del cliente. Siga su viaje. Luego, revise la oferta de sus productos e identifique c\u00f3mo puede brindar una soluci\u00f3n a los desaf\u00edos que enfrentar\u00edan sus clientes.<\/p>\n

4. Utilice t\u00e1cticas de remarketing<\/h3>\n

El remarketing es la mejor manera de automatizar las ventas cruzadas y las ventas adicionales e implica un esfuerzo m\u00ednimo. Una vez que haya configurado su campa\u00f1a de remarketing, publique algunos anuncios. Configure campa\u00f1as de remarketing en varias redes sociales, ya que ah\u00ed es donde estar\u00eda su posible p\u00fablico objetivo. A trav\u00e9s del remarketing, a los clientes se les muestran anuncios en diferentes plataformas sobre los productos que pretend\u00edan comprar o tambi\u00e9n se puede utilizar para mostrar algunos productos relacionados que podr\u00edan complementar con su compra reciente.<\/p>\n

Consideraciones finales<\/h2>\n

Los sitios web de comercio electr\u00f3nico pueden utilizar la venta adicional y la venta cruzada para sugerir productos en funci\u00f3n de la b\u00fasqueda, los clics y el historial de compras del consumidor. Knowband proporciona algunos m\u00f3dulos que lo ayudan a fomentar la venta cruzada y la venta adicional en su sitio web, como M\u00f3dulo de productos relacionados<\/a> y M\u00f3dulo de p\u00e1gina de agradecimiento<\/a>. Consulte el m\u00f3dulo para conocer todas las caracter\u00edsticas y beneficios. Espero que este art\u00edculo le haya ayudado a comprender el concepto de venta cruzada y venta adicional.<\/p>\n","protected":false},"excerpt":{"rendered":"

No siempre es necesario realizar llamadas en fr\u00edo o enviar la mayor parte de correos electr\u00f3nicos para cerrar un trato o aumentar las ventas. Si sabe c\u00f3mo realizar ventas ascendentes y cruzadas, su trabajo ser\u00e1 m\u00e1s f\u00e1cil. Venta cruzada y Upselling son estrategias de marketing que le brindan una excelente oportunidad para obtener m\u00e1s ingresos […]<\/p>\n","protected":false},"author":26,"featured_media":805649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[218],"tags":[2298],"class_list":["post-806957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"\nHow to Cross-sell and Upsell? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/how-to-cross-sell-and-upsell\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Cross-sell and Upsell? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"No siempre es necesario realizar llamadas en fr\u00edo o enviar la mayor parte de correos electr\u00f3nicos para cerrar un trato o aumentar las ventas. Si sabe c\u00f3mo realizar ventas ascendentes y cruzadas, su trabajo ser\u00e1 m\u00e1s f\u00e1cil. 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