{"id":806909,"date":"2020-06-10T06:59:40","date_gmt":"2020-06-10T06:59:40","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805545\/"},"modified":"2020-06-10T16:29:40","modified_gmt":"2020-06-10T06:59:40","slug":"aumento-del-cambio-de-comercio-electr%c3%b3nico-durante-la-crisis-de-covid-19","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/aumento-del-cambio-de-comercio-electr%c3%b3nico-durante-la-crisis-de-covid-19\/","title":{"rendered":"Aumento del cambio de comercio electr\u00f3nico durante la crisis de COVID-19"},"content":{"rendered":"

Aunque las operaciones de comercio electr\u00f3nico podr\u00edan no estar funcionando tan bien como lo hubieran hecho si no fuera por la pandemia de COVID-19, el cierre ha llevado a las tiendas f\u00edsicas a cambiar a la venta minorista en l\u00ednea. La crisis actual ha dificultado la supervivencia de la mayor\u00eda de las empresas, principalmente las empresas fuera de l\u00ednea. Muchas empresas se han cerrado de forma permanente, mientras que algunas se han cerrado temporalmente. Esto estaba destinado a suceder ya que se pidi\u00f3 a la gente que se quedara en casa. En \u00faltima instancia, esta pandemia mundial ha acelerado el crecimiento de la industria del comercio electr\u00f3nico. El comercio electr\u00f3nico ahora est\u00e1 despegando r\u00e1pidamente.<\/p>\n

Te podr\u00eda gustar:<\/strong> 7 razones por las que su negocio sin conexi\u00f3n debe tener una presencia en l\u00ednea<\/a><\/p>\n

COVID-19 tambi\u00e9n ha tenido un impacto dram\u00e1tico en los h\u00e1bitos de compra de los consumidores y se mantendr\u00e1 sin cambios a largo plazo. Los estudios sugieren que desde que el coronavirus se convirti\u00f3 en una pandemia global, la compra en l\u00ednea ha sido testigo de un aumento de casi el 25-80% entre los consumidores que compran productos en l\u00ednea al 50% o m\u00e1s. E incluso si la pandemia pasa, es probable que cada 6 de cada 10 consumidores contin\u00faen comprando en l\u00ednea. A medida que el bloqueo se ha aliviado un poco en muchos pa\u00edses, la demanda de art\u00edculos no esenciales ha tocado el cielo. Echemos un vistazo al tweet del CTO de Shopify, Jean-Michel Lemieux.<\/p>\n

\"tuitear<\/a><\/p>\n

La cantidad de comerciantes (nuevos dominios) que Shopify gan\u00f3 en su plataforma en el primer trimestre de este a\u00f1o te tomar\u00e1 por sorpresa. Casi 70k nuevos dominios se registraron en Shopify en el mes de febrero y marzo, que es m\u00e1s que todo el 2018. Despu\u00e9s de que se realiz\u00f3 una encuesta entre los consumidores del Reino Unido, Francia y Alemania; En los tres mercados minoristas en l\u00ednea m\u00e1s grandes de Europa, se descubri\u00f3 que si los minoristas adoptan el modelo de comercio electr\u00f3nico, tienen una excelente oportunidad para recuperarse de la crisis actual una vez que las personas se deshagan de la pandemia de COVID-19. La encuesta tambi\u00e9n indic\u00f3 que alrededor del 80% de los consumidores probablemente volver\u00e1n a realizar compras en l\u00ednea de productos b\u00e1sicos no esenciales en la pr\u00f3xima mitad del a\u00f1o.<\/p>\n

Cambio en el tr\u00e1fico de comercio electr\u00f3nico<\/h2>\n

Statista comparti\u00f3 un Denunciar usuario<\/a> de la tasa de tr\u00e1fico en todos los sectores del comercio electr\u00f3nico despu\u00e9s del brote de coronavirus en Francia. En mayo de 2016, el departamento de viajes y turismo mostr\u00f3 la mayor ca\u00edda, seguido por la industria del autom\u00f3vil. Las farmacias online son testigos del mayor aumento de tr\u00e1fico.<\/p>\n

\"actividad<\/a><\/p>\n

Tambi\u00e9n puede consultar la tasa de transacci\u00f3n para el mismo per\u00edodo aqu\u00ed<\/a>. SEMrush tambi\u00e9n public\u00f3 el volumen de tr\u00e1fico de b\u00fasqueda detallado en el que se encontr\u00f3 que "Libros y literatura" encabez\u00f3 el volumen de b\u00fasqueda, seguido de "Aficiones y ocio", "Gente y sociedad", etc. Entre los productos, el volumen de b\u00fasqueda de papel higi\u00e9nico alcanz\u00f3 su punto m\u00e1ximo. En las categor\u00edas de productos de eBay, los cupones de tarjetas de regalo tuvieron el mayor volumen de b\u00fasqueda.<\/p>\n

Lea tambi\u00e9n<\/strong><\/p>\n

COVID-19 y su impacto en las empresas de comercio electr\u00f3nico<\/a><\/p>\n

\u00bfC\u00f3mo ha afectado COVID-19 el comportamiento de compra en l\u00ednea y las ventas de comercio electr\u00f3nico?<\/a><\/p>\n

5 consejos de marketing por correo electr\u00f3nico durante la pandemia COVID-19<\/a><\/p>\n

\u00bfC\u00f3mo retener a sus clientes en medio del brote de coronavirus?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque las operaciones de comercio electr\u00f3nico podr\u00edan no estar funcionando tan bien como lo hubieran hecho si no fuera por la pandemia de COVID-19, el cierre ha llevado a las tiendas f\u00edsicas a cambiar a la venta minorista en l\u00ednea. La crisis actual ha dificultado la supervivencia de la mayor\u00eda de las empresas, principalmente las […]<\/p>\n","protected":false},"author":26,"featured_media":805548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[218],"tags":[2298],"class_list":["post-806909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"\nAumento del cambio de comercio electr\u00f3nico durante la crisis de COVID-19 - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/aumento-del-cambio-de-comercio-electr\u00f3nico-durante-la-crisis-de-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumento del cambio de comercio electr\u00f3nico durante la crisis de COVID-19 - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Aunque las operaciones de comercio electr\u00f3nico podr\u00edan no estar funcionando tan bien como lo hubieran hecho si no fuera por la pandemia de COVID-19, el cierre ha llevado a las tiendas f\u00edsicas a cambiar a la venta minorista en l\u00ednea. 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