{"id":806197,"date":"2020-08-20T14:15:55","date_gmt":"2020-08-20T14:15:55","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806185\/"},"modified":"2020-09-22T04:13:22","modified_gmt":"2020-08-21T04:04:45","slug":"9-checkout-conversion-killers-driving-buyers-away","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/9-checkout-conversion-killers-driving-buyers-away\/","title":{"rendered":"9 asesinos de conversi\u00f3n de Checkout que alejan a sus compradores"},"content":{"rendered":"

El propietario de una tienda de comercio electr\u00f3nico observa el abandono m\u00e1ximo del carrito cuando un comprador llega a la p\u00e1gina de pago. \u00bfQu\u00e9 factores son responsables del abandono del carrito y act\u00faan como asesinos de conversi\u00f3n? Hablando de las estad\u00edsticas, se ha observado que sesenta y nueve de cada cien personas abandonaron su carrito en la p\u00e1gina de pago.<\/p>\n

\"Tiene<\/a><\/p>\n

Puede haber muchos visitantes en las publicaciones de su blog o p\u00e1ginas de productos. Pero, \u00bfte est\u00e1n dando alg\u00fan negocio? De lo contrario, a continuaci\u00f3n se muestran los 9 asesinos de conversi\u00f3n de pago m\u00e1s comunes que alejan a sus clientes.<\/p>\n

1.???? Mandatory Registration during Checkout:<\/h1>\n

Obligar a sus clientes a configurar una cuenta antes de que puedan completar su transacci\u00f3n podr\u00eda acabar con sus conversiones. Por lo tanto, aseg\u00farese de que su sitio web siempre permita a los clientes comprar como visitantes sin tener que registrarse. Puede proporcionarles la opci\u00f3n de pago como invitado o la opci\u00f3n de inicio de sesi\u00f3n social, lo que les facilitar\u00e1 las cosas sin tomar mucho tiempo.<\/p>\n

2.???? Long and complicated Process:<\/h1>\n

Nada es m\u00e1s irritante que rellenar formularios muy largos con campos complicados antes de realizar una compra. Deje de atraer a los consumidores para que compren art\u00edculos adicionales con ventanas emergentes. A veces interrumpen el proceso de pago y terminan haciendo m\u00e1s da\u00f1o que bien. As\u00ed que haga que su formulario de registro sea simple y r\u00e1pido. Aseg\u00farese de que incluyan men\u00fas desplegables relevantes, botones de opci\u00f3n y una indicaci\u00f3n de informaci\u00f3n opcional. Lo m\u00e1s importante es mantener etiquetas de campo para que los consumidores puedan completar r\u00e1pidamente lo que necesitan.<\/p>\n

3.???? Lacking or Weak Product Details:<\/h1>\n

\u00a1Es solo blasfemia! \u00bfC\u00f3mo se imagina a alguien compr\u00e1ndole cuando no tiene una explicaci\u00f3n convincente y completa del producto? Olvida eso. Las compras online son como una actividad impersonal. \u00a1La mejor manera de persuadir a un cliente para que compre es a trav\u00e9s de palabras e im\u00e1genes asombrosas! Comience a poner algunas im\u00e1genes fascinantes en la descripci\u00f3n de su producto para que sus clientes no se distraigan.<\/p>\n

4.???? Never-ending loading time:<\/h1>\n

\"tiempo-de-carga-interminable\"<\/a><\/p>\n

\u00bfTe gusta esperar a alguien o algo? Ni a usted ni a sus clientes les gustar\u00eda eso. Optimice la velocidad de su p\u00e1gina de pago. Analice y elimine los campos y gr\u00e1ficos adicionales de la p\u00e1gina que pueden ser un asesino de conversiones. El tiempo de carga prolongado desmotivar\u00e1 a su cliente y lo alentar\u00e1 a abandonar el sitio.<\/p>\n

5.???? Lack of payment options:<\/h1>\n

Puede proporcionar varias opciones de pago que ya est\u00e1n disponibles para el pago. La forma de pago es un elemento necesario en el que centrarse. En el mercado competitivo, debe tener una opci\u00f3n de pago en l\u00ednea, pero tener m\u00faltiples modos puede ser ventajoso. Puede incluir algunas opciones comunes de pago seguro en su p\u00e1gina de pago. Las pasarelas de pago proporcionan cifrado para mantener segura la informaci\u00f3n de sus clientes. Les brinda una experiencia m\u00e1s \u00e1gil y conveniente <\/p>\n

6.???? Not being mobile-responsive:<\/h1>\n

\"no-ser-m\u00f3vil-sensible\"<\/a><\/p>\n

Cada vez se realizan m\u00e1s transacciones en l\u00ednea a trav\u00e9s de dispositivos m\u00f3viles. Casi de cualquier manera que mire los n\u00fameros, los millennials est\u00e1n m\u00e1s abiertos a aceptar y es m\u00e1s probable que participen en dispositivos m\u00f3viles que sus contrapartes mayores. Los clientes que compran en sus tel\u00e9fonos inteligentes y tabletas tienen menos tiempo que en sus computadoras de escritorio. Los botones deben ser m\u00e1s grandes y m\u00e1s f\u00e1ciles de alcanzar, los campos de forma deben minimizarse para acelerar el proceso de pago y las etiquetas y el texto deben ser claramente visibles. Es importante asegurarse de que el proceso de pago est\u00e9 dise\u00f1ado para compradores m\u00f3viles. Puede perder muchos si su sitio web no funciona bien con dispositivos m\u00f3viles.<\/p>\n

7.???? Extra Shipping and Hidden Costs:<\/h1>\n

Im\u00e1genes, est\u00e1 comprando algo en l\u00ednea. El producto cuesta $ 20 y luego pasa a la p\u00e1gina de pago donde ve el costo aumentado en $ 5. Este era el costo que estaban cobrando como impuestos. Se sentir\u00e1 desanimado y es posible que abandone el proceso de pago de inmediato. Si no revela todos los gastos por adelantado, est\u00e1 rechazando a sus clientes. El 23 por ciento de los clientes cancelan sus compras porque no se dan cuenta de los costos adicionales por adelantado. Por lo tanto, aseg\u00farese de mostrar todos los costos directamente en la p\u00e1gina de su producto para facilitar la experiencia del cliente. Si est\u00e1 cobrando m\u00e1s por el env\u00edo, aseg\u00farese de resaltarlo con el costo del producto en la p\u00e1gina del producto. Esto puede ser un asesino de conversiones y agregar\u00e1 otro pedido a su carro abandonado<\/a> lista.<\/p>\n

8.???? Not enough Product reviews:<\/h1>\n

Las rese\u00f1as de productos son una parte esencial de la marca y el marketing de una tienda en l\u00ednea. Ayudan a crear confianza y lealtad y, por lo general, definen lo que distingue a los productos de los dem\u00e1s. Las rese\u00f1as ayudan a su tienda a aumentar las ventas y puede persuadir a los clientes para que dejen m\u00e1s de ellas. Cuando se considere que los comentarios son cre\u00edbles y correctos, seguramente los escuchar\u00e1n.<\/p>\n

9.???? Website isn’t Secure:<\/h1>\n

\"el<\/a><\/p>\n

A los clientes no siempre les gusta usar sus tarjetas de cr\u00e9dito en l\u00ednea, por lo que puede ser a\u00fan m\u00e1s dif\u00edcil si usted es una peque\u00f1a empresa nueva que a\u00fan genera confianza en su audiencia. Como minorista en l\u00ednea, debe hacer que los clientes se sientan c\u00f3modos con la seguridad de su proceso de pago. Lo positivo de incorporar PayPal Checkout es que PayPal es una marca de pago reconocida internacionalmente. Una simple menci\u00f3n de pago seguro en la secci\u00f3n de pago asegurar\u00e1 a sus compradores que no habr\u00e1 ning\u00fan juego sucio.<\/p>\n

Consideraciones finales:<\/h1>\n

Para detener el abandono del carrito, puede instalar un m\u00f3dulo de pago en su tienda de comercio electr\u00f3nico que se incorporar\u00e1 con todas las pasarelas de pago importantes, campos personalizables, opciones de inicio de sesi\u00f3n social y mucho m\u00e1s. A\u00f1adiendo Complemento de pago de una p\u00e1gina<\/strong> a su tienda puede deshacerse de todos estos asesinos de conversi\u00f3n. Knowband ofrece m\u00f3dulos One Page Checkout para tiendas PrestaShop, OpenCart y Magento.<\/p>\n

Pago en una p\u00e1gina – Complementos de PrestaShop<\/a><\/p>\n

One Page Checkout Pro – Extensiones OpenCart<\/a><\/p>\n

Pago de una p\u00e1gina – Magento <\/a><\/p>\n

Pago de una p\u00e1gina – Magento 2 <\/a><\/p>\n

\u00bfPodr\u00eda pensar en otros asesinos de la caja que puedan asustar a los consumidores? H\u00e1zmelo saber en los comentarios a continuaci\u00f3n. Puede que le guste leer:<\/p>\n

Beneficios de tener m\u00faltiples opciones de pago en la p\u00e1gina de pago<\/a><\/p>\n

10 consejos para duplicar sus conversiones de comercio electr\u00f3nico en 2020<\/a><\/p>\n

Una p\u00e1gina de pago para las tiendas de comercio electr\u00f3nico. \u00bfEs una soluci\u00f3n integral para todos sus problemas?<\/a><\/p>\n

Todo lo que necesita saber sobre PrestaShop Advanced One Page Checkout<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El propietario de una tienda de comercio electr\u00f3nico observa el abandono m\u00e1ximo del carrito cuando un comprador llega a la p\u00e1gina de pago. \u00bfQu\u00e9 factores son responsables del abandono del carrito y act\u00faan como asesinos de conversi\u00f3n? Hablando de las estad\u00edsticas, se ha observado que sesenta y nueve de cada cien personas abandonaron su carrito […]<\/p>\n","protected":false},"author":31,"featured_media":806187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[218],"tags":[2298,12614,23195,23196,11325],"class_list":["post-806197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-caja","tag-cart-abandonment-es","tag-checkout-conversion-es","tag-pago-de-una-pgina"],"acf":[],"yoast_head":"\n9 asesinos de conversi\u00f3n de Checkout que alejan a sus compradores - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"description\" content=\"Below are 9 most common checkout conversion killers that drive your customers away.1. 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