{"id":775792,"date":"2020-05-18T12:38:47","date_gmt":"2020-05-18T12:38:47","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=775661\/"},"modified":"2026-08-10T12:08:31","modified_gmt":"2026-08-10T12:08:31","slug":"facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/noticias\/facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy\/","title":{"rendered":"Facebook adquiere el popular motor de b\u00fasqueda GIF Giphy"},"content":{"rendered":"<p>La mayor plataforma de redes sociales que Facebook ha adquirido <strong>Giphy<\/strong>; un motor de b\u00fasqueda popular que permite a los usuarios compartir im\u00e1genes animadas o videos de bucle corto sin sonido, conocido como GIF. El costo real de adquisici\u00f3n a\u00fan no ha sido revelado por ninguno de los dos, pero muchas fuentes revelan que el acuerdo se cerr\u00f3 en casi 400 millones de d\u00f3lares. Facebook ha planeado integrar a Giphy con su propia plataforma de redes sociales para compartir fotos Instagram, que adquirieron, en 2012, por $ 1 mil millones. La compa\u00f1\u00eda hizo un anuncio oficial diciendo:<\/p>\n<blockquote><p><em>&quot;GIPHY, l\u00edder en creaci\u00f3n y expresi\u00f3n visual, se une hoy a la compa\u00f1\u00eda de Facebook como parte del equipo de Instagram&quot;.<\/em><\/p><\/blockquote>\n<p>Luego continuaron diciendo:<\/p>\n<blockquote><p><em>&quot;GIPHY hace que las conversaciones cotidianas sean m\u00e1s entretenidas, por lo que planeamos integrar a\u00fan m\u00e1s su biblioteca GIF en Instagram y nuestras otras aplicaciones para que las personas puedan encontrar la forma correcta de expresarse&quot;.<\/em><\/p><\/blockquote>\n<p>Dos a\u00f1os despu\u00e9s, en 2014, Facebook tambi\u00e9n compr\u00f3 la popular plataforma de mensajer\u00eda WhatsApp por $ 19 mil millones. La adquisici\u00f3n no significa que Giphy ya no tendr\u00e1 ninguna parte ya que se vende a Facebook. Giphy continuar\u00e1 operando su biblioteca. Facebook lo aclar\u00f3 diciendo que:<\/p>\n<blockquote><p><em>&quot;La gente a\u00fan podr\u00e1 cargar GIF; los desarrolladores y socios API seguir\u00e1n teniendo el mismo acceso a las API de GIPHY, y la comunidad creativa de GIPHY a\u00fan podr\u00e1 crear contenido excelente&quot;.<\/em><\/p><\/blockquote>\n<p>Giphy confirm\u00f3 lo mismo a trav\u00e9s de su anuncio.<\/p>\n<blockquote><p>&#8220;<em>Y para nuestros socios y desarrolladores de API \/ SDK: los GIF, stickers, emojis, etc. de GIPHY no van a ninguna parte. Continuaremos haciendo que GIPHY est\u00e9 abiertamente disponible para el ecosistema m\u00e1s amplio &quot;.<\/em><\/p><\/blockquote>\n<p>Una publicaci\u00f3n de blog de Facebook dijo que el 50% del tr\u00e1fico de Giphy proviene de las aplicaciones de Facebook, y casi la mitad proviene de Instagram.<\/p>\n<h2>Algunas cosas que debes saber sobre Giphy<\/h2>\n<p>1. Giphy fue fundada por Alex Chung y Jace Cooke en febrero de 2013. 2. En agosto de 2013, Giphy se integr\u00f3 con Facebook, lo que permiti\u00f3 a los usuarios de la red publicar, incrustar y compartir GIF en Facebook. Tres meses despu\u00e9s, Giphy tambi\u00e9n se integr\u00f3 con Twitter. 3. Giphy fue reconocido entre los 100 mejores sitios web de 2013, seg\u00fan <a href=\"https:\/\/en.wikipedia.org\/wiki\/PC_Magazine\" target=\"_blank\" rel=\"nofollow\">PC Magazine<\/a>. 4. En marzo de 2015, Giphy adquiri\u00f3 nuez moscada; Un servicio de mensajer\u00eda GIF. La adquisici\u00f3n hab\u00eda coincidido con la plataforma de desarrollo de Facebook Messenger, en la que Giphy se uni\u00f3 a algunas aplicaciones exclusivas en su debut. 5. Giphy lanz\u00f3 su segunda aplicaci\u00f3n m\u00f3vil &quot;GIPHY Mobile Cam&quot; en agosto de 2015 que permit\u00eda a los usuarios crear y compartir GIF en varias redes sociales. 6. En julio de 2017, Giphy anunci\u00f3 que ten\u00eda 200 millones de usuarios activos diarios entre la API y el sitio web, con casi 250 millones de usuarios activos mensuales en el sitio web.<\/p>\n<p><em>click <strong>M\u00f3dulo de la tienda FB de Knowband<\/strong> eso le permite integrar su p\u00e1gina de negocios de Facebook a su sitio web y le permite personalizar su tienda de Facebook. El m\u00f3dulo est\u00e1 disponible para <a href=\"https:\/\/www.knowband.com\/es\/prestashop-fb-store\" target=\"_blank\">PrestaShop<\/a> y <a href=\"https:\/\/www.knowband.com\/magento-fb-store\" target=\"_blank\">Magento<\/a>.<\/em><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 7ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mayor plataforma de redes sociales que Facebook ha adquirido Giphy; un motor de b\u00fasqueda popular que permite a los usuarios compartir im\u00e1genes animadas o videos de bucle corto sin sonido, conocido como GIF. El costo real de adquisici\u00f3n a\u00fan no ha sido revelado por ninguno de los dos, pero muchas fuentes revelan que el [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":775702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[1162],"tags":[75,22677,22675],"class_list":["post-775792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-facebook","tag-facebook-adquiere-giphy","tag-giphy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook adquiere el popular motor de b\u00fasqueda GIF Giphy - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/noticias\/facebook-adquiere-el-popular-motor-de-b\u00fasqueda-gif-giphy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook adquiere el popular motor de b\u00fasqueda GIF Giphy - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"La mayor plataforma de redes sociales que Facebook ha adquirido Giphy; un motor de b\u00fasqueda popular que permite a los usuarios compartir im\u00e1genes animadas o videos de bucle corto sin sonido, conocido como GIF. El costo real de adquisici\u00f3n a\u00fan no ha sido revelado por ninguno de los dos, pero muchas fuentes revelan que el [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/es\/noticias\/facebook-adquiere-el-popular-motor-de-b\u00fasqueda-gif-giphy\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-18T12:38:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T12:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/Facebook-acquires-Giphy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/noticias\\\/facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/noticias\\\/facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Facebook adquiere el popular motor de b\u00fasqueda GIF Giphy\",\"datePublished\":\"2020-05-18T12:38:47+00:00\",\"dateModified\":\"2026-08-10T12:08:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/noticias\\\/facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy\\\/\"},\"wordCount\":547,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/noticias\\\/facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Facebook-acquires-Giphy.jpg\",\"keywords\":[\"Facebook\",\"Facebook adquiere Giphy\",\"Giphy\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/noticias\\\/facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/noticias\\\/facebook-adquiere-el-popular-motor-de-b%c3%basqueda-gif-giphy\\\/\",\"name\":\"Facebook adquiere el popular motor de b\u00fasqueda GIF Giphy - 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