{"id":675404,"date":"2020-04-08T11:32:36","date_gmt":"2020-04-08T11:32:36","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=675256\/"},"modified":"2026-10-06T09:01:05","modified_gmt":"2026-10-06T09:01:05","slug":"prestashop-store-design-essentials-para-no-dise%c3%b1adores","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/prestashop-store-design-essentials-para-no-dise%c3%b1adores\/","title":{"rendered":"PrestaShop Store Design Essentials para no dise\u00f1adores"},"content":{"rendered":"<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Over the past decade, online retailers have shifted from traditional methods to e-commerce platforms. Having an e-commerce website has been, and will continue to be, a key strategy. However, designing an online website can be challenging for non-technical e-commerce businesses. A well-designed and prominent online store increases user engagement and drives sales. PrestaShop, a popular e-commerce platform, makes it easy for online store owners to not only have their branding showcased on their website but also <\/span><\/span><a href=\"https:\/\/www.knowband.com\/es\/prestashop-mobile-app-builder\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">an e-commerce application<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . If you want to design your PrestaShop store but aren&#8217;t an e-commerce web designer, this article is for you. It aims to introduce non-designers to some essential features to consider when designing a PrestaShop website. Check them out:<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 1 PrestaShop theme design:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">While you can choose any pre-designed theme for your PrestaShop site, make sure to choose one that is responsive. Furthermore, you may need to make changes to the theme in the future. Therefore, the theme should be compatible enough to handle any edits that may be required later.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 2 Infinite displacement:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Help your visitors scroll manually by adding &#8216;infinite scrolling&#8217; to your PrestaShop website. Having this feature in your online store makes browsing easier for your shoppers without the complexity of pagination. It improves the user experience of your store. Check out the pre-built <\/span><\/span><a href=\"https:\/\/www.knowband.com\/es\/prestashop-infinite-scroll\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Infinite Scrolling plugin<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> .<br \/>\n<\/span><\/span><\/p>\n<h2>\ud83d\udc49 <b>Explora el m\u00f3dulo con nuestra gu\u00eda en v\u00eddeo<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"How to Improve Your PrestaShop Store Navigation with Infinite Scroll | Knowband | Spanish Tutorial\" width=\"648\" height=\"365\" src=\"https:\/\/www.youtube.com\/embed\/Xg2aIpsmAaw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">\u00a0<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 3 Labels and batches:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Add labels and tags to products while designing your PrestaShop website. For example, &#8216;Best Seller&#8217;, &#8216;Special Offer&#8217;, etc. These not only highlight products but also encourage visitors to buy them.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 4. Search bar:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Make navigation easier for users by adding a search bar, preferably in the fixed navigation menu, that allows them to search for any product in your online store.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 5. Classification and filtering:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Add sorting and filtering options that are relevant to your products in each category. For example, the clothing category could have filters for &#8216;new arrivals&#8217;, &#8216;size&#8217;, &#8216;color&#8217;, &#8216;fit&#8217;, etc., while the groceries category could have filters such as &#8216;organic&#8217;, &#8216;vegan&#8217;, etc.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 6. Social login and shared channel:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Simplify user onboarding by adding social sign-up and login options. Additionally, include social sharing links on product pages and other pages of your site.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 7. Payments and payments:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Most e-commerce websites have <\/span><\/span><a href=\"https:\/\/www.knowband.com\/es\/prestashop-one-page-supercheckout\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">a single-page checkout<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> with multiple entry points on one screen. This makes order payment and shipping quick. Make your checkout process as simple as possible. Add all the preferred payment options, keeping your audience in mind. Keep payment gateways secure and the procedure simple for a better user experience.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 8. Design for better retention and loyalty:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Getting your existing customers to return to your site to make a purchase is a significant achievement. It signifies that your customers were satisfied with their initial purchase and are willing to spend more. This collectively improves user retention and loyalty. Therefore, a well-designed layout should be chosen for most elements of your site&#8217;s design.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 9. Design CTA:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Add relevant CTA sources such as buttons, banners, etc. CTAs can also take the form of an optional pop-up window to enter a lottery, any offer, or even subscribe to a newsletter, etc. Also, pay attention to their placement, as they can showcase upcoming sale banners, coupons, vouchers, referral programs, and loyalty programs, etc. Having excellent design and strategy for your Call to Action sources can help your customers get better offers and also helps online store owners generate more profit.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"># 10 Response Design:<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Last but not least, regardless of the new elements you plan to design and add to your PrestaShop store, make sure they also work on mobile browsers. For this, you need a responsive design. This approach guarantees an improved user experience across all devices.<\/span><\/span><\/p>\n<h2><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Wrap<\/span><\/span><\/h2>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">PrestaShop is a comparatively user-friendly e-commerce solution, even for those without design experience. As an open-source platform, it allows for unlimited modifications. Customizing your PrestaShop store design can not only make your website stand out but also improve the user experience and add features that can boost your sales and revenue. Contact us at <\/span><\/span><a href=\"mailto:support@knowband.com\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">support@knowband.com<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> or visit <\/span><\/span><a href=\"https:\/\/www.knowband.com\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">KnowBand<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> for all your design and customization needs.<\/span><\/span><\/p>\n<p><a href=\"mailto:support@knowband.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-656922 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Looking-for-Designing-Services-For-Your-Store.jpg\" alt=\"Looking for design services for your store\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Looking-for-Designing-Services-For-Your-Store.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/Looking-for-Designing-Services-For-Your-Store-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script><noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 3ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past decade, online retailers have shifted from traditional methods to e-commerce platforms. Having an e-commerce website has been, and will continue to be, a key strategy. However, designing an online website can be challenging for non-technical e-commerce businesses. A well-designed and prominent online store increases user engagement and drives sales. PrestaShop, a popular [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":675275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[218],"tags":[21801,21395,21391,54639,21802,21506],"class_list":["post-675404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-desarrollo-de-sitios-web-prestashop","tag-diseo-de-prestashop","tag-diseo-de-tienda-prestashop","tag-diseno-de-tienda-prestashop","tag-personalizacin-de-la-tienda-prestashop","tag-servicios-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PrestaShop Store Design Essentials para no dise\u00f1adores - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/prestashop-store-design-essentials-para-no-dise\u00f1adores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PrestaShop Store Design Essentials para no dise\u00f1adores - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Over the past decade, online retailers have shifted from traditional methods to e-commerce platforms. Having an e-commerce website has been, and will continue to be, a key strategy. However, designing an online website can be challenging for non-technical e-commerce businesses. A well-designed and prominent online store increases user engagement and drives sales. PrestaShop, a popular [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/prestashop-store-design-essentials-para-no-dise\u00f1adores\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T11:32:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T09:01:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/04\/PrestaShop-Store-Design-Essentials-For-Non-Designers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/prestashop-store-design-essentials-para-no-dise%c3%b1adores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/prestashop-store-design-essentials-para-no-dise%c3%b1adores\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"PrestaShop Store Design Essentials para no dise\u00f1adores\",\"datePublished\":\"2020-04-08T11:32:36+00:00\",\"dateModified\":\"2026-10-06T09:01:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/prestashop-store-design-essentials-para-no-dise%c3%b1adores\\\/\"},\"wordCount\":696,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/prestashop-store-design-essentials-para-no-dise%c3%b1adores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/PrestaShop-Store-Design-Essentials-For-Non-Designers.png\",\"keywords\":[\"desarrollo de sitios web prestashop\",\"dise\u00f1o de prestashop\",\"dise\u00f1o de tienda prestashop\",\"dise\u00f1o de tienda prestashop\",\"personalizaci\u00f3n de la tienda prestashop\",\"servicios prestashop\"],\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/prestashop-store-design-essentials-para-no-dise%c3%b1adores\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/prestashop-store-design-essentials-para-no-dise%c3%b1adores\\\/\",\"name\":\"PrestaShop Store Design Essentials para no dise\u00f1adores - 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