{"id":28048,"date":"2018-06-06T11:46:18","date_gmt":"2018-06-06T11:46:18","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=16152\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2018-06-08T06:25:35","slug":"entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\/","title":{"rendered":"Entrada de Adobe en el ecosistema SMB y mediano mercado."},"content":{"rendered":"<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Knowband-blog-banner-6-june.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16154\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Knowband-blog-banner-6-june.jpg\" alt=\"Adobe compra Magento\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Knowband-blog-banner-6-june.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Knowband-blog-banner-6-june-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>El nuevo rumor en la industria del comercio electr\u00f3nico es la adquisici\u00f3n de Adobe del proveedor de la plataforma de comercio electr\u00f3nico Magento. Magento es una plataforma de c\u00f3digo abierto con presencia en todo el mundo. Los ingresos de Magento en el a\u00f1o 2017 fueron de alrededor de $ 150 Million y Adobe acord\u00f3 adquirir Magento por $ 1.68 mil millones. Adobe es el l\u00edder en dise\u00f1o y tiene una experiencia de clase mundial en la entrega de servicios digitales con las mejores herramientas de la historia, como Adobe Experience Manager, Adobe Analytics y Adobe Campaign. Hubo rumores en la industria de que Adobe est\u00e1 deseando hacer una entrada en la soluci\u00f3n de comercio y la decisi\u00f3n de adquirir Magento es bastante sorprendente para el mundo del comercio electr\u00f3nico. Se espera que la transacci\u00f3n se cierre durante el tercer trimestre del a\u00f1o fiscal 2018 de Adobe. Hasta que la transacci\u00f3n se cierre, cada compa\u00f1\u00eda continuar\u00e1 operando de manera independiente. Seg\u00fan el <a href=\"https:\/\/news.adobe.com\/press-release\/corporate\/adobe-acquire-magento-commerce\">nota de prensa<\/a> por Adobe &#8211;<\/p>\n<p><em>&quot;Adobe es la \u00fanica empresa con liderazgo en creaci\u00f3n de contenido, marketing, publicidad, an\u00e1lisis y ahora comercio. <\/em><\/p>\n<p><em>&quot;Adobe y Magento comparten una visi\u00f3n para el futuro de las experiencias digitales que a\u00fana la solidez de Adobe en contenido y datos con la innovaci\u00f3n de comercio abierto de Magento&quot;, dijo Mark Lavelle, CEO de Magento. &quot;Estamos entusiasmados de unirnos a Adobe y creemos que esta ser\u00e1 una gran oportunidad para nuestros clientes, socios y comunidad de desarrolladores&quot;.<\/em><\/p>\n<p><em>Adobe declar\u00f3 que imaginaban que Magento se adaptaba bien a su cartera para los mercados medio y empresarial y nuevamente destac\u00f3 que tanto Adobe como Magento comparten algunos clientes como Coca-Cola, Warner Music Group, Nestl<\/em><\/p>\n<p><em>La compa\u00f1\u00eda revel\u00f3 que los ingresos de 2017 de Magento estaban cerca de los $ 150 millones y que Magento emplea actualmente a personas de 750.<\/em><\/p>\n<p><em>Los ejecutivos de Adobe siguieron destacando el negocio de la nube que Magento desarroll\u00f3 durante los \u00faltimos a\u00f1os y que el desarrollo de la plataforma ha sido Cloud-First.<\/em><\/p>\n<p><em>Tambi\u00e9n insinuaron que Adobe se concentrar\u00e1 en ampliar las capacidades de las plataformas en la nube entre las dos compa\u00f1\u00edas.<\/em><\/p>\n<p><em>Otra \u00e1rea que destacaron para los inversionistas fue la red de desarrolladores s\u00f3lida y 300,000 plus que Magento aporta a Adobe.<\/em><\/p>\n<p><em>No est\u00e1 claro c\u00f3mo cont\u00f3 Adobe a estos desarrolladores y en una hoja informativa publicada sobre la adquisici\u00f3n, tambi\u00e9n menciona a los socios de 1,150 + Magento.<\/em><\/p>\n<p><em>Lo m\u00e1s probable es que hicieron un &quot;n\u00famero de empleados&quot; estimado de desarrolladores que trabajan en socios de Magento que participan en el desarrollo activo de productos y servicios que se integran con la plataforma de Magento.<\/em><\/p>\n<p><em>Como se public\u00f3 en el blog de Magento &quot;A medida que las capacidades de Content + Commerce se han vinculado de manera inextricable, el comercio es una parte m\u00e1s integral de la experiencia del consumidor que nunca antes.<\/em><\/p>\n<p><em>Con la posici\u00f3n de Magento como la plataforma de comercio m\u00e1s popular del mundo y el liderazgo de Adobe en el dise\u00f1o y la entrega de grandes experiencias digitales, permitiremos que cada empresa cree y ofrezca experiencias atractivas en tiempo real, interact\u00fae con los clientes en todos los puntos de contacto y realice transacciones en cualquier lugar con todo el cliente. Viaje tanto para B2C como para B2B.<\/em><\/p>\n<p><em>Estamos a la vanguardia de una tremenda oportunidad:<\/em><\/p>\n<ul>\n<li><em>Para ofrecer un valor a\u00fan mayor a los clientes, socios y desarrolladores a trav\u00e9s de su inversi\u00f3n comercial<\/em><\/li>\n<li><em>Para acelerar nuestra hoja de ruta de productos habilitada por la amplitud y profundidad de las capacidades de los productos de Adobe y la tecnolog\u00eda en la nube<\/em><\/li>\n<li><em>Para aprovechar la escala operativa global de Adobe para acelerar nuestra penetraci\u00f3n en nuevos verticales y geograf\u00edas<\/em><\/li>\n<li><em>Para aprovechar la pasi\u00f3n creativa de nuestra comunidad hacia nuestra misi\u00f3n de utilizar la tecnolog\u00eda para conectar y capacitar a las personas &quot;<\/em><\/li>\n<\/ul>\n<p><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:true, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 19ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo rumor en la industria del comercio electr\u00f3nico es la adquisici\u00f3n de Adobe del proveedor de la plataforma de comercio electr\u00f3nico Magento. Magento es una plataforma de c\u00f3digo abierto con presencia en todo el mundo. Los ingresos de Magento en el a\u00f1o 2017 fueron de alrededor de $ 150 Million y Adobe acord\u00f3 adquirir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[],"tags":[13048,16158,86,2132],"class_list":["post-28048","post","type-post","status-publish","format-standard","hentry","tag-knowband-magento","tag-magento","tag-magento2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrada de Adobe en el ecosistema SMB y mediano mercado. - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrada de Adobe en el ecosistema SMB y mediano mercado. - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"El nuevo rumor en la industria del comercio electr\u00f3nico es la adquisici\u00f3n de Adobe del proveedor de la plataforma de comercio electr\u00f3nico Magento. Magento es una plataforma de c\u00f3digo abierto con presencia en todo el mundo. Los ingresos de Magento en el a\u00f1o 2017 fueron de alrededor de $ 150 Million y Adobe acord\u00f3 adquirir [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-06T11:46:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-08T06:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Knowband-blog-banner-6-june.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Entrada de Adobe en el ecosistema SMB y mediano mercado.\",\"datePublished\":\"2018-06-06T11:46:18+00:00\",\"dateModified\":\"2018-06-08T06:25:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\\\/\"},\"wordCount\":687,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Knowband-blog-banner-6-june.jpg\",\"keywords\":[\"Knowband Magento\",\"Knowband Magento\",\"magento\",\"Magento2\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/es\\\/sin-categorizar\\\/entrada-de-adobe-en-el-ecosistema-smb-y-mediano-mercado\\\/\",\"name\":\"Entrada de Adobe en el ecosistema SMB y mediano mercado. - 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