{"id":11772,"date":"2017-12-21T07:26:54","date_gmt":"2017-12-21T07:26:54","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11772\/"},"modified":"2025-05-13T11:54:46","modified_gmt":"2025-05-13T11:54:46","slug":"11-estrategias-de-la-pagina-del-pago-para-mejorar-las-tasas-de-conversion","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/11-estrategias-de-la-pagina-del-pago-para-mejorar-las-tasas-de-conversion\/","title":{"rendered":"11 Estrategias de la P\u00e1gina del pago para mejorar las tasas de conversi\u00f3n"},"content":{"rendered":"
\n

It’s no secret to online merchants that their checkout page is probably the most important and crucial page in their e-commerce business. Whether it’s the checkout page or the payment options, there are many reasons that can hinder their conversion rate. If you take a closer look at a customer’s behavior, you’d find that most of them select the product from the site and add it to their cart. It’s then in the final step, when they have to add their details and make the payment, that they bounce off the page. No e-merchant wants to lose a customer at the end of the entire process.\u00a0 <\/span><\/span>Conversion rate optimization<\/span><\/span><\/a> \u00a0is a technique that allows you to observe customer behavior and modify the checkout page so that the maximum number of them convert.<\/span><\/span><\/p>\n

As for conversions, this blog will detail 11 checkout page strategies that will help you improve your online store’s conversion rate.<\/span><\/span><\/p>\n

One-page order<\/span><\/span><\/strong><\/h2>\n

\"One-page<\/a><\/p>\n

With the advantages and disadvantages of both one-page and multi-page checkouts, you should focus on a\u00a0 <\/span><\/span>simple checkout<\/span><\/span><\/a> \u00a0process that makes your customer feel comfortable and saves them time. In fact, quick checkout is a way to make sure your customer doesn’t think too hard about their purchase, and that’s where they hit the payment buttons. Keeping everything short and crisp with minimal information typed in is essential; drop-down menus work quite well. For example, when a postal code is requested, the rest of the information can be generated within that area, and all the customer has to do is select from the drop-down lists.<\/span><\/span><\/p>\n

This is probably the first thing that draws a visitor or customer to the checkout page. From properly placed CTA buttons at the top and bottom of the page to an optimized page with everything properly grouped, everything can be counted on to make the page visually appealing. Some of the factors that go into the appearance of the checkout page include:<\/span><\/span><\/p>\n

Security Seals:<\/span><\/span><\/strong> \u00a0If you want your customers to know you’re trustworthy, you should incorporate security seals like VeriSign and TRUSTe. After all, no one wants to let their money and efforts go down the drain.<\/span><\/span><\/p>\n

Appropriate button colors\u2014<\/span><\/span><\/strong> \u00a0this might be an old practice to differentiate the color of the call to action (CTA) from the rest of the page, but it still works. It allows users to decipher which button takes them to the next step.<\/span><\/span><\/p>\n

Don’t be pushy about creating the account<\/span><\/span><\/strong><\/h2>\n

Al forzar a su cliente a convertirse en un cliente mediante su registro en la tienda, que s\u00f3lo podr\u00eda molestar a la gente.\u00a0Usted puede reunir los datos por Tambi\u00e9n pidi\u00e9ndoles que Iniciar sesi\u00f3n \/ inscribirse en sus cuentas de redes sociales.\u00a0Cada persona tiene una cuenta de Facebook o Google, que se puede utilizar como los datos de acceso.\u00a0Usted puede recoger todos los detalles desde all\u00ed y esto ni siquiera se ver\u00e1 agresivo de su lado.\u00a0Por otra parte, tambi\u00e9n puede mantener una opci\u00f3n de \u201cPedido como invitado\u201d en la p\u00e1gina.\u00a0Este se apunta m\u00e1s puntos que el otro.<\/p>\n

Dar\u00e1 la opci\u00f3n de \u201cCompra de manera m\u00e1s\u201d o \u201cContinuar\u201d en la misma p\u00e1gina.\u00a0Algunos clientes son nuevos en las compras en l\u00ednea y la tierra para arriba en la p\u00e1gina de pago una vez que a\u00f1aden algo a la cesta mientras que;\u00a0quieren a\u00f1adir m\u00e1s cosas a la vez.\u00a0Por lo tanto, aseg\u00farese de dar una opci\u00f3n para ellos que les permite volver a la p\u00e1gina de destino y recoger todo lo que quer\u00edan, una tras otra.\u00a0Cuando la accesibilidad de las diferentes p\u00e1ginas en la tienda est\u00e1 al alcance, un cliente va a convertir sin duda.<\/p>\n

Incluir enlaces adecuados a las diferentes p\u00e1ginas<\/strong><\/h2>\n

Otra forma de hacer que su tienda de venir a trav\u00e9s como un accesible, que puede incluir enlaces importantes en la p\u00e1gina de pago.\u00a0Algunos de ellos incluyen los enlaces a las p\u00e1ginas de preguntas frecuentes, condiciones de env\u00edo, privacidad y pol\u00edtica de reembolso para que los usuarios puedan referirse a ellos si tienen alguna duda.\u00a0Los chatbots de opciones o el cuadro de ayuda es una opci\u00f3n ideal.\u00a0Ayuda a los clientes cuando se atascan o est\u00e1n en necesidad de ayuda.<\/p>\n

Inserte la opci\u00f3n de imprimir el resumen del pedido despu\u00e9s de la transacci\u00f3n se lleva a cabo<\/strong><\/h2>\n

\"Order<\/a><\/p>\n

Una vez que el cliente se convierte y hace una compra en su tienda, su trabajo no termina all\u00ed.\u00a0Hay momentos en los que quieren una copia de la transacci\u00f3n realizada con el fin de conseguir que el reembolso o mostrarla a otra persona.\u00a0Para esos momentos, siempre debe haber una opci\u00f3n para ellos para imprimir una copia de su compra de la tienda.\u00a0El porcentaje de este tipo de ventas puede ser peque\u00f1a, pero la incorporaci\u00f3n de esta caracter\u00edstica le ayudar\u00e1 a convertir una gran variedad de clientes.<\/p>\n

Las recomendaciones deben tener su espacio<\/strong><\/h2>\n

Mostrando los productos recomendados en el pie de p\u00e1gina es una excelente estrategia para aumentar las ventas.\u00a0Al igual que Amazon ofrece una serie de opciones que \u201c\u00a0los clientes compraron esto juntos<\/strong>\u00a0\u201d y otras recomendaciones, usted tambi\u00e9n debe hacer algo como esto.\u00a0Al insertar los productos sugeridos en la misma p\u00e1gina, hay posibilidades de que el cliente recoge dos de ellos o m\u00e1s productos sobre la marcha.<\/p>\n

Evitar cargos ocultos<\/strong><\/h2>\n

\"Hidden<\/a><\/p>\n

Do you know what leads to abandoned carts? Hidden charges do. One of the biggest reasons you find your customers leaving your site is surprise charges that add up to much more than the buyer expects. Avoid these types of practices and give the buyer a piece of your mind about the money included so they’re willing to pay so much. Clearly display your shipping, handling, and tax fees. No one likes surprise additions to insurance charges.<\/span><\/span><\/p>\n

Give users the option to upgrade Quantity<\/span><\/span><\/strong><\/h2>\n

\"Update<\/a><\/p>\n

Allow users to add or remove items from their cart right on the checkout page so they don’t have to do it again. Requiring them to update their cart again can potentially result in them exiting the process entirely. On the checkout page, make sure you still give them an option to change the quantity of the product they’re going to buy. There are times when they later (in the shopping stage) feel like “I should buy more of this” or “I should buy less of this,” and that’s when cart abandonment occurs because they have to go all the way back to the product page and make the changes. So, allow the change there.<\/span><\/span><\/p>\n

Have a video<\/span><\/span><\/strong><\/h2>\n

\"Video\"<\/a><\/p>\n

Videos are a great way to engage customers and give them a better understanding of slightly more complex products. Incorporating a product video is a great way to increase conversion rates because a better understanding of the product creates a sense of credibility about your site and therefore leads to conversions.<\/span><\/span><\/p>\n

They offer free shipping<\/span><\/span><\/strong><\/h2>\n

\"Free<\/a><\/p>\n

If it’s within your reach and doesn’t affect your profits, offer free shipping. If you charge around $10 for a $30 purchase, conversions will be extremely low because who would want to spend an extra $10 on such a small purchase? Free shipping is like Abra Kadabra for your conversions.<\/span><\/span><\/p>\n

This is definitely not the end of it, but these are some of the most important. As you track activities through\u00a0 <\/span><\/span>A\/B testing<\/span><\/span><\/a> \u00a0or using\u00a0 <\/span><\/span>Game Zone tools<\/span><\/span><\/a> , you’d be able to make changes based on your customer’s behavior.<\/span><\/span><\/p>\n

Related stories:<\/span><\/span><\/strong><\/p>\n