{"id":10722,"date":"2017-11-13T06:55:51","date_gmt":"2017-11-13T06:55:51","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=10722\/"},"modified":"2026-10-06T09:38:37","modified_gmt":"2026-10-06T09:38:37","slug":"5-caracteristicas-que-altamente-influenciar-la-decision-del-cliente-de-hacer-la-compra","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/5-caracteristicas-que-altamente-influenciar-la-decision-del-cliente-de-hacer-la-compra\/","title":{"rendered":"5 Caracter\u00edsticas que Altamente influenciar la decisi\u00f3n del cliente de hacer la compra"},"content":{"rendered":"<div class=\"entry-content\">\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">One of the biggest aspects of e-commerce that determines its success rate is how customers are engaged. The entire process of taking visitors from the landing page to the checkout page is all about user engagement. In order to be more productive with a shopping site, several other areas must be addressed besides product quality and warranty service. Customers have now shifted from traditional shopping methods to online shopping. Therefore, it is crucial for e-commerce store owners to present their sites in the best possible way and strive to reach the customer.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">In order to gain a better understanding of the customer&#8217;s decision to make a purchase, we can discuss some of the points that can help stores achieve better conversion rates.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">1. Product placement<\/span><\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10715\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Product-placement.png\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Product-placement.png 1025w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Product-placement-300x212.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Product-placement-768x542.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Product-placement-1024x723.png 1024w\" alt=\"Product Placement | Best Product Arrangement\" width=\"435\" height=\"307\" \/><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">It&#8217;s crucial for online stores to understand that shoppers are less likely to purchase products they have to search deep within the site. The likelihood of buying a product on page 6 is significantly lower compared to the same product on page 1. Therefore, product placement plays a vital role in influencing customer behavior and driving sales. Customers don&#8217;t want to waste time searching for products and navigating through websites. Furthermore, constantly updating a website can be time-consuming. This is where infinite scrolling can be beneficial. Modules are available to add this functionality to websites, such as\u00a0 <\/span><\/span><a href=\"https:\/\/www.knowband.com\/es\/prestashop-plugins\/prestashop-infinite-scroll\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">PrestaShop Infinite Scroll<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> ,\u00a0 <\/span><\/span><a href=\"https:\/\/www.knowband.com\/es\/magento-infinite-scroll\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Magento Infinite Scroll<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> \u00a0, and others. Displaying products on dedicated pages can encourage visitors to explore the site more effectively.<br \/>\n<\/span><\/span><\/p>\n<h2>\ud83d\udc49 <b>Explora el m\u00f3dulo con nuestra gu\u00eda en v\u00eddeo<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"How to Improve Your PrestaShop Store Navigation with Infinite Scroll | Knowband | Spanish Tutorial\" width=\"648\" height=\"365\" src=\"https:\/\/www.youtube.com\/embed\/Xg2aIpsmAaw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">\u00a0<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">2. Easy purchasing options<\/span><\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Easy-purchase-options.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10714\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Easy-purchase-options.jpg\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Easy-purchase-options.jpg 918w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Easy-purchase-options-300x216.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Easy-purchase-options-768x554.jpg 768w\" alt=\"Knowband, a paid website\" width=\"390\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Why bother making a purchase in your store when the online transaction is easier elsewhere? This is a question store owners should consider when striving to offer customers better service. Customers always look for assistance when making a purchase, as most stores offer products from the same brand. In this regard, the shopping site can provide customers with support in various aspects. One way to make purchasing easier is by offering a single-page checkout option. Extensions are available for various e-commerce platforms, such as the\u00a0 <\/span><\/span><a href=\"https:\/\/www.knowband.com\/es\/magento-one-page-supercheckout\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Magento one-page checkout module<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> \u00a0or\u00a0 <\/span><\/span><a href=\"https:\/\/www.knowband.com\/es\/prestashop-one-page-supercheckout\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">the PrestaShop one-page supercheckout<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . This saves customers a significant amount of time and eliminates the extra effort required to complete a purchase.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">3. Marketing campaigns<\/span><\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Marketing-campaigns.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10713\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Marketing-campaigns.jpg\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Marketing-campaigns.jpg 501w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Marketing-campaigns-300x250.jpg 300w\" alt=\"Marketing campaigns\" width=\"351\" height=\"292\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Keeping customers informed about your offers is the best way to help them make purchasing decisions. Advertising plays a significant role in influencing a visitor&#8217;s decision to buy. E-commerce stores should always strive to keep customers informed about the various activities happening on their website. This helps build brand awareness and attract more customers to the store. To launch a successful marketing campaign, online stores must first conduct research to understand the various concerns of potential buyers and then target that audience. The growing trend of promoting products through blogs and posts is also gaining traction. E-commerce stores can use this strategy to enhance customer understanding of their products and encourage them to make a purchase.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">4. Improved brand image of products<\/span><\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Better-branding-of-the-products.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10712\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Better-branding-of-the-products.jpg\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Better-branding-of-the-products.jpg 320w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Better-branding-of-the-products-300x148.jpg 300w\" alt=\"Better Branding\" width=\"434\" height=\"214\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The most common customer behavior observed is a pattern in product selection. Most customers prefer to purchase products directly associated with a larger brand or a self-established brand. Creating a strong brand image, not only for the website but also for the products themselves, is essential. This not only assures customers that they are receiving a quality product but also fosters trust in the product.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">5. Answer their questions<\/span><\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Solve-their-queries.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10711\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Solve-their-queries.jpg\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Solve-their-queries.jpg 480w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Solve-their-queries-300x169.jpg 300w\" alt=\"Resolve customer queries\" width=\"444\" height=\"250\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The availability of a chat support system on a website is a strong motivator for visitors to make a purchase. Visitors give the online store the opportunity to explore options where users might encounter difficulties with the products or lack a clear understanding. In such cases, if the online store provides the necessary assistance, the chances of making a sale increase. Alternatively, users can utilize this feature to have their other questions answered. Customers appreciate receiving prompt responses to their inquiries. Providing immediate answers can influence them to make a purchase; otherwise, the website is more likely to lose a potential customer who could have become a paying client.<\/span><\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The floor is yours<\/span><\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Customer behavior is highly complex, and fully understanding the best ways to address customer decisions requires deep research. General trends observed as common traits exhibited by visitors can be leveraged by online stores. Web stores can utilize\u00a0 <\/span><\/span><a href=\"https:\/\/www.knowband.com\/blog\/es\/prestashop-es\/5-quickfire-prestashop-complementos-que-puede-aumentar-sus-conversiones\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">additional plugins to improve<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> \u00a0visitor conversion rates.<\/span><\/span><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/11\/Product-placement.png\"><br \/>\n<\/a><\/p>\n<p style=\"text-align: justify;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Did I like this? You&#8217;ll like these too:<\/span><\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/es\/comercio-electronico\/6-consejos-para-captar-la-atencion-del-cliente-en-su-sitio\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">6 tips to capture the customer&#8217;s attention on your website<\/span><\/span><\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/es\/comercio-electronico\/impulsar-la-participacion-del-cliente-y-las-ventas-mediante-el-fomento-de-criticas-y-opiniones\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Boost customer engagement and sales by encouraging reviews and feedback<\/span><\/span><\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/ensure-customer-retention-ecommerce-store\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">How to ensure customer retention in an e-commerce store?<\/span><\/span><\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/es\/prestashop-es\/como-se-puede-aumentar-las-ventas-y-la-participacion-del-cliente-en-su-tienda-prestashop\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">How can you increase sales and customer engagement in your PrestaShop store?<\/span><\/span><\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest aspects of e-commerce that determines its success rate is how customers are engaged. The entire process of taking visitors from the landing page to the checkout page is all about user engagement. In order to be more productive with a shopping site, several other areas must be addressed besides product quality [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[288,218],"tags":[1045,1044,972,23959,1004,1043],"class_list":["post-10722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-electronico","category-sin-categorizar","tag-infinita-de-desplazamiento","tag-magento-infinita-de-desplazamiento","tag-magento-pedido-de-una-pagina-de-extension","tag-mdulo-de-desplazamiento-infinito-de-prestashop","tag-modulo-de-prestashop-una-pagina-de-super-pedido","tag-prestashop-infinita-de-desplazamiento-del-modulo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Caracter\u00edsticas que Altamente influenciar la decisi\u00f3n del cliente de hacer la compra - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/es\/sin-categorizar\/5-caracteristicas-que-altamente-influenciar-la-decision-del-cliente-de-hacer-la-compra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Caracter\u00edsticas que Altamente influenciar la decisi\u00f3n del cliente de hacer la compra - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"One of the biggest aspects of e-commerce that determines its success rate is how customers are engaged. 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