Getting an item listed on top of the market place is definitely not a cake walk. There are many factors which are responsible for the ranking of products at eBay. It’s very important to keep the eBay listing strategies in mind to rank your items on the top in the search results otherwise, the listed products will remain unseen by the customers which will lead in the loss of sales of your product.
Earlier it was easy to optimise eBay listings for ranking higher in the search results, but in the present era where technology is innovating everyday, sellers need to keep themselves updated with the latest trends and techniques to enhance their listing accordingly. Many eCommerce platforms have already started using artificial intelligence like techniques as their algorithm. With the involvement of smart engine in the eCommerce business, it is now necessary for sellers to stay in sync of these new technologies to prevent future suffering.
If you want to grow your business and sell more on eBay, you have to opt some of the best practices. Some of the best practices that play a key role in your selling strategy are:
Being able to identify the correct keywords is the most important task to perform. The product keyword should be user friendly so put yourself in customer’s shoes and try to think like them and search any product using the keywords that comes to your mind first.
Titles should be nice and user friendly and its important to use the relevant keywords. A title will help to attract the huge amount of traffic to your eBay listings.
Although eBay has set their own algorithm but this strategy is totally inevitable and could really work to rank your product listings.
eBay’s search engine analyses product images by analysing the number of photos and the product information conveyed by them. So if you want to rank your product on top of the list, its important to use high quality photos with detailed information of the product.
Avoid using overly bright colours and click a picture in light background with high resolution to get a clear image of the product. Always try to click multiple photos of the product from different angles as it helps the customers to know more about the product. The image should be uncluttered and should not be overlayed with other text or line art.
Selecting a relevant category is incredibly important as this directly influences the search results and helps the buyer to find your products. Opting a wrong category will definitely limit you from being found by customers. So list your products accordingly in category and your listings should comply with eBay algorithms.
Avoid using non relevant information as eBay’s search engine would only read certain amount of information per page. eBay suggests you to write a 200 words description for a particular product. So its important to write about your product in detail so that the buyer gets to know more about your product and instantly go for purchase. You can use texts such as visit my store or see more to attract customer’s attention.
Free shipping and return policies is considered as an important factor for eBay’s search ranking system. Some of the best practices suggested by eBay to provide hassle free shipping and return policies are as under:
- eBay recommends to provide free shipping to buyers.
- Handling time should not be more than one day.
- There should be a 30 day return policy according to eBay recommendation.
- eBay suggests avoiding restocking fees.
Whether you apply all the strategies mentioned above but if you are unable to present your list in an appealing way, it’s of no use. A poorly designed list can limit your success as an eBay seller. So it’s really important that your list looks professional and trustworthy and also make sure that the listed products are unique and the quality you are providing to the customers is high. The quality of listing can truly impact on your eBay’s ranking.
Although it’s not possible for sellers to implement all these strategies at once, but if you try to implement any two out of these, it would really effect your product rankings. The more strategies you will accommodate, the higher your listings will rank in the eBay search. You can now list the products and the descriptions at a few button click with the help of eBay integrators by Knowband. Knowband provides integrators for the various CMS platforms like Prestashop eBay Integration Addon, Magento eBay Integrator, eBay Magento 2 connector, as well as OpenCart eBay Integration plugin.
So try to accommodate all these strategies and keep yourself updated about the latest trends and techniques and very soon your listings will start ranking well on eBay.
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