The competitive online market has enforced eCommerce retailers to come up with various ideas in order to make the online purchase easier for online shoppers. It has become the prime duty of the merchants to retain their customers by providing them an easy shopping experience so that they do not switch to a competitive store. The customers also seek for better opportunities. If they feel like the web store is not delivering according to their expectations, they instantly look for any other store to make a purchase. This ultimately leads to a decrease in the conversion rate funnel. Therefore, trying to make the purchase easy and better for the customers is the prime aim for the web store owners today.
In this article, we discuss the 10 simple ways to make the online purchase easier for your customers.
1. Easy login
One of the major problems encountered by the customers while trying to access the web store is the lengthy sign-up process or the unavailability of the easy login options. Customers do not feel like filling up the lengthy form in order to browse the web store. Therefore, the e-retailers must come up with better alternatives so that the customers find it easy to register on your store. To make the sign-up/login process easy, you can implement the social login options on your store.
Social login module by Knowband can help the store merchants in providing an easy login facility to their customers. You can opt for Social loginizer addon for Prestashop, Social loginizer OpenCart extension, Social loginizer for Magento, and Social loginizer 12 in 1 for Magento 2.
2. Mobile app
The shift in trend is already at the all-time high. With the mobile app surpassing the popularity of the desktop sites, it has become important for the web store owners to come up with a mobile app for their e-commerce store. The mobile app is one of the major demands of customers today. People like convenient browsing and a mobile app helps to do so. With just one tap, users can have access to their favorite eCommerce platforms.
3. Video marketing
Today, consumers need a clear and better insight into a product, and product images are not just enough to strengthen their buying decision. Video Marketing is the trend. Thus, you can make use of the product video marketing concept to provide better information regarding the product. It has been seen that the products which have a video description are twice as likely to make a sale as the products which don’t. Attaching a product video can help the consumers in making an easy and better purchase decision.
4. Multiple payment options
The lack of multiple payment options is another commonly found issue among the customers when it comes to purchasing a product. Most of the eCommerce stores have a fixed form of accepting the payments which turn out to be a major disappointment for the consumers, making it one of the major reasons for cart abandonment.
Any eCommerce store that offers multiple payment options has higher chances of conversions as compared to a store restricted to one or two payment modes only. If you want to make the online purchase easier for your customers, provide them the choices of making a payment through various payment modes.
5. Gifts and discounts
In order to connect better with the customers, e-commerce stores need to come up with timely offers and discounts. The customers always like to get better deals and offers with their purchase. Thus, making sure that the consumers are offered with timely freebies will attract them more towards your store and eventually turn them into loyal and potential customers. It is one of the best ways for customer retention and improving sales.
6. Free shipping
A high number of successful conversions are restricted due to the absence of free shipping on the eCommerce platforms. The majority of the customers seek for the free shipping of their products before making a purchase but with the additional shipping costs, customers become reluctant to leave your store, affecting your conversion rate heavily. This can be overcome by offering free shipping to your consumers, hence providing them a comfortable shopping experience.
7. Follow up marketing
Not every seemingly interested lead will convert into a potential customer, however, you can put your efforts and try to make them convert. Follow up the lead constantly and keep them informed about your offers. The follow-up marketing can be done by making use of Emails, mobile app notifications or web push notifications. The conversion rate is likely to go high with the correct approach to follow-up marketing.
8. Allow users to add review
According to Invesp, 90% of consumers read online reviews before making a purchase. You can imagine how much importance reviews hold for eCommerce sectors. Reviews establish trust. When consumers see that their desired product has been liked by the other customers, there are certain chances that the consumer will take no time in placing the order. So, add a review system to your product pages to avoid consumers’ confusion regarding the purchase and make their online purchase easy.
9. Make it easy to contact your customer support
Customers get frustrated if they do not get an easy option to contact you. Moreover, if you take too long to resolve their queries, you are almost going to kill their interest in your store. So make sure they do not find any difficulty in reaching out for help. Keep your contact page at the place where it is easy to navigate. In addition to this, provide various contact options to your customers for any assistance. Allow them to contact you via email, phone or an instant message and try to solve their queries as early as possible.
10. Easy return policy
The easy return policy is one of the most important aspects of making the online purchase easier for your customers. The first thing any consumer look out for while making a purchase is the return policy. In online shopping, there are high possibilities of a customer being dissatisfied with the purchase. Providing them an easy return option takes out the fear of losing money and thus encourages them to go for the purchase. So, keep your return policy simple and easy.
Conclusion
The process of making the online purchase easier for your customers lies in enhancing each and every aspect of your e-commerce store. The above-listed 10 methods would be very helpful for you, as a retailer, in providing an amazing comfort to your consumers on your store.
Also read:
5 Features that Highly Influence the Customer’s Decision in Making Purchase
How can Shipping Manager Help in Ensuring a Seamless Transaction to the Online Shoppers?
For a newbie like me, this information is so much valuable. Thanks, Joe for sharing these valuable tips