{"id":813267,"date":"2021-06-23T13:32:39","date_gmt":"2021-06-23T13:32:39","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=813258\/"},"modified":"2021-06-23T14:27:00","modified_gmt":"2021-06-23T14:27:00","slug":"facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/de\/nachrichten\/facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\/","title":{"rendered":"Facebook f\u00fchrt Shops in WhatsApp und andere Commerce-Updates ein"},"content":{"rendered":"<p><html lang=\"de\"><head><meta charset=\"utf-8\"><\/head><body>Facebook implementiert die \u201eShop\u201c-Funktion in der Messaging-App WhatsApp und im Facebook Marketplace. In einem k\u00fcrzlich ver\u00f6ffentlichten Facebook-Post erw\u00e4hnte Mark Zukerberg neue Handelstools, die auf dem Weg sind. Die neuesten Updates sind f\u00fcr Facebook, Instagram und WhatsApp, die Unternehmen dabei helfen, den Einkauf bequemer zu machen. Wir haben alle kommenden Funktionen der am h\u00e4ufigsten verwendeten Social-Media-Plattformen behandelt. Lesen Sie es!<\/p>\n<h3>WhatsApp Shop-Funktion<\/h3>\n<p>Sie k\u00f6nnen bald einen Shop auf WhatsApp anzeigen und mit einem Unternehmen interagieren, bevor Sie einen Kauf t\u00e4tigen.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813259\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\" alt=\"whatsapp-shops-facebook-news\" width=\"890\" height=\"816\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-300x275.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-768x704.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<h3>Gesch\u00e4fte auf dem Marktplatz<\/h3>\n<p>In den USA wird der Social-Media-Riese es erm\u00f6glichen, dass Shops-Produkte zum Marketplace hinzugef\u00fcgt werden. Dies wird eine Gelegenheit sein, da Facebook jeden Monat mehr als 1 Milliarde Menschen besucht. Sie planen, die Geb\u00fchren f\u00fcr gewerbliche Verk\u00e4ufer bis Juni 2022 zu erlassen. Eine gro\u00dfe Ank\u00fcndigung f\u00fcr kleine Unternehmen!<\/p>\n<h3>Personalisierte Facebook-Shop-Anzeigen<\/h3>\n<p>Facebook und Instagram sind zu pers\u00f6nlichen Branding-Plattformen f\u00fcr Content-Ersteller und digitale Vermarkter geworden. Die Leute schalten Anzeigen unter der Zielgruppe. Unternehmen m\u00f6chten reibungslose und relevante Einkaufserlebnisse bieten und ein Einkaufserlebnis bieten, das so personalisiert ist wie Ihr News Feed. Deshalb startet Facebook Shops-Werbung, die liefert <strong>personalisierte Anzeige<\/strong> <strong>Erlebnisse<\/strong> basierend auf der Kaufhistorie der Menschen.<\/p>\n<h3>AR-Anprobefunktion wurde erweitert<\/h3>\n<p>Handel geht Hand in Hand mit Technologie. Mit der Einf\u00fchrung von AR und Virtual Reality sieht der eCommerce-Bereich viele neue Erg\u00e4nzungen im Marketing- und Branding-Stil. Facebook investiert in immersive Technologien wie Augmented Reality und k\u00fcnstliche Intelligenz, die die Grundlage f\u00fcr zuk\u00fcnftiges Online-Shopping bilden.<\/p>\n<h3>Pers\u00f6nliche Erfahrung<\/h3>\n<p>Nutzer, die auf der Foto-Sharing-Site Instagram des Unternehmens einkaufen, k\u00f6nnen mithilfe einer k\u00fcnstlichen Intelligenz namens \u201evisuelle Suche\u201c, die in den kommenden Monaten getestet wird, auf Waren klicken und vergleichbare Produkte in Shops identifizieren.<\/p>\n<ul>\n<li>Virtuelle Suche<\/li>\n<\/ul>\n<p>Benutzer k\u00f6nnen diese Suche aus der App oder aus ihren eigenen Kamerarollen heraus verwenden, so Zuckerberg. Mit AR helfen sie Benutzern, sich Produkte vorzustellen, bevor sie den Kauf t\u00e4tigen. <a href=\"https:\/\/www.knowband.com\/prestashop-image-search\">Sie fragen sich, wie Sie diese Funktion zu Ihrem Shop hinzuf\u00fcgen k\u00f6nnen?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813260\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\" alt=\"instagram-visuelle-suche-facebook-neu\" width=\"890\" height=\"593\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<ul>\n<li>Rezension und Bewertung f\u00fcr Instagram Business<\/li>\n<\/ul>\n<p>Facebook wird in den kommenden Monaten Bewertungen und Rezensionen zu Produkten in Shops auf Instagram hinzuf\u00fcgen.<\/p>\n<ul>\n<li>Ein Shop f\u00fcr jede Plattform<\/li>\n<\/ul>\n<p>Unternehmen m\u00fcssen ihren Shop nur einmal erstellen, damit er auf Facebook, Instagram und WhatsApp funktioniert. Bitte \u00fcberpr\u00fcfen Sie die Details auf der offiziellen Plattform &#8211; <a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/\">Hier klicken<\/a>.<\/p>\n<p><strong>eCommerce-Module zur Steigerung der Kundenbindung<\/strong><\/p>\n<p><strong>Shop auf Facebook Fanpage erstellen<\/strong><br \/>\nKnowband bietet ein Facebook-Shop-Modul f\u00fcr <a href=\"https:\/\/www.knowband.com\/prestashop-fb-store\">PrestaShop<\/a> &amp; Magento-Plattformen, die es den Ladenbesitzern erm\u00f6glichen, die Produkte aus dem Laden mit dem Facebook-Shop zu synchronisieren. Besucher der Facebook-Seite k\u00f6nnen die Produkte auf Facebook ansehen. Dieses Modul hilft, die Produktauflistung zu automatisieren und den Bestandsstatus ohne zus\u00e4tzlichen Aufwand zu aktualisieren.<\/p>\n<p><strong>Facebook teilen und Rabatt gewinnen<\/strong><br \/>\nErmutigen Sie Kunden, die Produkte auf Facebook zu teilen, um spezielle Rabatte zu gewinnen. Der Rabatt-Gutscheincode kann f\u00fcr einen Einkauf im Gesch\u00e4ft verwendet werden. Dieses Modul ist verf\u00fcgbar f\u00fcr <a href=\"https:\/\/www.knowband.com\/prestashop-facebook-share-and-win-discount\">PrestaShop<\/a>, <a href=\"https:\/\/www.knowband.com\/opencart-share-and-win-discount\">OpenCart<\/a> Plattformen.<\/p>\n<p><strong>Suche nach Bild:<\/strong><br \/>\nErm\u00f6glichen Sie Kunden, Produkte nach Bildern zu suchen. Die visuelle Suche hilft den Kunden, die Produkte leicht zu finden und verbessert die Benutzererfahrung. Das Bildsuche-Modul ist verf\u00fcgbar f\u00fcr die <a href=\"https:\/\/www.knowband.com\/prestashop-image-search\">PrestaShop<\/a>    <a href=\"https:\/\/www.knowband.com\/opencart-image-search\">OpenCart<\/a> Plattformen.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Das kann Sie interessieren:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/add-manage-facebook-page-shop-expand-business\/\">Wie f\u00fcge ich einen Facebook Page Shop hinzu und verwalte ihn, um dein Gesch\u00e4ft zu erweitern?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Mark Zuckerberg stellt Facebook-Shops vor, um kleinen Unternehmen beim Online-Verkauf zu helfen<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/increasing-followers-and-engagement-on-instagram\/\">Ein Leitfaden, um mehr Follower zu gewinnen und das Engagement auf Instagram zu steigern<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/tutorials\/use-instagram-reels-business-marketing\/\">Verwendung der neu gestarteten Instagram-Rollen f\u00fcr das Gesch\u00e4ftsmarketing<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook implementiert die \u201eShop\u201c-Funktion in der Messaging-App WhatsApp und im Facebook Marketplace. In einem k\u00fcrzlich ver\u00f6ffentlichten Facebook-Post erw\u00e4hnte Mark Zukerberg neue Handelstools, die auf dem Weg sind. Die neuesten Updates sind f\u00fcr Facebook, Instagram und WhatsApp, die Unternehmen dabei helfen, den Einkauf bequemer zu machen. Wir haben alle kommenden Funktionen der am h\u00e4ufigsten verwendeten Social-Media-Plattformen [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":813261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[2332],"tags":[],"class_list":["post-813267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook f\u00fchrt Shops in WhatsApp und andere Commerce-Updates ein - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/de\/nachrichten\/facebook-f\u00fchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook f\u00fchrt Shops in WhatsApp und andere Commerce-Updates ein - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Facebook implementiert die \u201eShop\u201c-Funktion in der Messaging-App WhatsApp und im Facebook Marketplace. In einem k\u00fcrzlich ver\u00f6ffentlichten Facebook-Post erw\u00e4hnte Mark Zukerberg neue Handelstools, die auf dem Weg sind. Die neuesten Updates sind f\u00fcr Facebook, Instagram und WhatsApp, die Unternehmen dabei helfen, den Einkauf bequemer zu machen. Wir haben alle kommenden Funktionen der am h\u00e4ufigsten verwendeten Social-Media-Plattformen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/de\/nachrichten\/facebook-f\u00fchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T13:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T14:27:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Facebook-is-expanding-to-WhatsApp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vishakha Nathani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishakha Nathani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/de\\\/nachrichten\\\/facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/de\\\/nachrichten\\\/facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\\\/\"},\"author\":{\"name\":\"Vishakha Nathani\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/01d659ead37f3e6a5c3b134ee8b48c21\"},\"headline\":\"Facebook f\u00fchrt Shops in WhatsApp und andere Commerce-Updates ein\",\"datePublished\":\"2021-06-23T13:32:39+00:00\",\"dateModified\":\"2021-06-23T14:27:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/de\\\/nachrichten\\\/facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\\\/\"},\"wordCount\":609,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/de\\\/nachrichten\\\/facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Facebook-is-expanding-to-WhatsApp.png\",\"articleSection\":[\"Nachrichten\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/de\\\/nachrichten\\\/facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/de\\\/nachrichten\\\/facebook-f%c3%bchrt-shops-in-whatsapp-und-andere-commerce-updates-ein\\\/\",\"name\":\"Facebook f\u00fchrt Shops in WhatsApp und andere Commerce-Updates ein - 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