If this your case, you need to reconsider your Etsy SEO strategies. Earlier, it was easier to optimize Etsy listings for ranking higher in the search results. The vendors could even measure their SEO success on the popular marketplace. Vendors used to fill a few key areas in listing forms pull off a good-enough Etsy ranks for their products. However, things have changed with time. Taking themselves up a notch in terms of technology, Etsy has changed their search algorithm and are now using Artificial Intelligence (AI). With the search engine smarter, the vendors need to stay in sync with the latest development and optimize their Etsy shop accordingly.
Before we start discussing?the optimization tips, you need to exact functioning of the Etsy search engine. Read on to know how exactly it works:
Consider Etsy as Google. Just like the later, the tags and title being used in product details must match the buyer’s search word or phrase. In case, the search terms are not present, then, the product won’t be included in the results.
While some of the ranking factors might not be under your control, this one totally is. Doing a bit of research and curating the product description that includes the title, tags, attributes and descriptions should be the first thing you do before getting the products listed.
Here are some of the quick tips that can help you tailor a result-driven item description:
a) The product title should be search-friendly. The exact phrase term is given higher priority. So, keep a check on the product description of the vendors selling the same product. Create the titles on the similar line.
b) Include other relevant keywords and long-tail query terms in the tags and the product description. Etsy allows you to include 13 keywords. So, you should make sure that no tags are left behind.
c) The character limit for the title is 140 characters, however, the search result will only shows first 55 characters, so, the keywords should appear in the beginning. This will help in Google ranking as well as may even help if it in integrated with Google Shopping.
d) Along with the titles, the tags are considered by Etsy search engine as well. These search terms hold commercial and intentional relevance. So, make sure that you opt for the tags wisely.
Attributes are another important factor in search relevance. Similar to title and tags, the attributes can be deciding factor as the users tend to search for queries such as ‘Black Shoes’, ‘White Princess Dress’ and others.
Ideally, you need to choose the category and then the sub-category first while listing the products. This will define the kind of attributes to be used, like color, fabric and others. Select as many accurate attributes as each item has. This will maximize your item’s exposure in search results.
The more clicks, favorites, or purchases an item, the more is it’s chances to do well in the search result. This is known as ‘listing quality’. However, new shops and latest listings have neutral quality score and have no impact in the placement.
Etsy has an automated approach in this regard. The product that is grabbing more attention, that is, the products that are getting more clicks items are added to the favorite list more times and have high conversion rates will be given preference. Make sure that you are offering products is unique and the quality of you are offering is high.
Here are some of the tips that you need to take care of in this regards:
a) Ensure that the buyers get at par experience while using your product.
b) Positive reviews on the product pages provide you an edge over your competitors.
c) The About Us Section of your shop and the seller’s policy must be clear. This can even ensure placement in the Etsy search results.
d) Price can be one of the factors that may lead to low clicks. Avoid pricing the products too low or very high. Do some competitor’s research in this regard and come up with an apt solution.
Etsy’s search algorithm prefers to rank the products that were recently updated. It takes into consideration how recently an item was listed or relisted.
Update the product details, title and tags on a regular basis. Keep the content fresh and up-to-date with time.
In order to make the Etsy search result more prominent, the location of the vendor’s shop is taken into consideration. In case, the searches are made within other countries, then, your shop location might not be taken into account.
The rationale behind this is to ensure faster-delivery to the online shoppers. The third-party vendors do not actually have any control over it.
As per Etsy, their search system is now attempting to highlight “results most relevant to the specific buyer” based on some factors. These factors may be the time of day, preferences, and others. This may help the shoppers to get accurate search results, but for the vendors, it’s quite a hurdle. This is because they will no longer see the same results every time you type in a search. Even if they make the searches in the incognito mode, they won’t get the same result.
With the latest technology coming into play, tracking the search results have become quite an issue for the Etsy sellers. Here are a few ways to track the same:
Etsy Rank – It is a rank checker tool that searches Etsy for your items and filters out personalization results. This is a free tool and even allows filtering out bulk report.
Etsy Stats – The sellers can use the “Search Terms” section to see which keywords are being used by the customers to find your items.
Since the competition is at the peak, you need to stay at the edge in every aspect of marketing. No matter what is the quality of the products that you are offering, it won’t be of any worth if it is not visible to the prospective customers. Knowband offers Etsy Integrator for the various CMS platforms like Prestashop Etsy Integration Addon, Magento Etsy Integrator, Etsy Magento 2 connector, ebenso gut wie OpenCart Etsy Integration plugin that can make product listing effortless. You can now list the products and the descriptions at a few button click. Thus, it becomes easier to update the details in bulk. Moreover, the attribute mapping becomes a cake-walk with the automated approach. So, keep stay in sync with the guidelines of Etsy and optimize the ranking of your products in the search results.